THM 1311 Intro. to Tourism & Hospitality Management
THM 1311 Introduction to Tourism and Hospitality Management The Impacts of Natural Disasters and on the Tourism and Hospitality Industry
Table of Contents
Introduction Why Study the Impacts of Natural Disasters on the Tourism Industry? Taiwan Earthquake of 1991 Japan Earthquake of 2011 Market Rebuilding/Hurricane Katrina Works Cited
page 1 page 2
pages 3-4 page 5 page 6-7 page 8
THM 1311 Introduction to Tourism and Hospitality Management The Impacts of Natural Disasters and on the Tourism and Hospitality Industry Introduction The purpose of this report is to delve deeper into the impacts that natural disasters have on the tourism and hospitality industry. In recent years the world has taken enormous hits from natural disasters which have caused major chaos and upset. Some fairly recent disasters that have taken place are the high intensity earthquakes in both Taiwan and Japan. In Taiwan on September 21, 1991 an earthquake measuring a 7.2 on the Richter scale occurred. It caused much devastation to the Taiwan tourism industry. Similarly, this past March, an earthquake measuring a 9.0 on the Richter scale struck Japan. The tourism industry in Japan obviously has taken a major hit since then. Fukushima, a nuclear power plant located in Japan, had some nuclear accidents after the earthquake struck. The radiation levels skyrocketed causing an immediate evacuation. This report will go into further detail on the effects the natural disasters have on the tourism economy in those countries and what they are doing to improve their current situations. Additionally, this report will go into detail on how tourist destinations rebuild their economies and marketing strategies. Once disaster has struck a particular tourist destination, they obviously are not as appealing of a vacation stay as they once were. There are a few articles that have done studies on recovering tourism markets in certain countries and display the details. An example of a destination I will go into detail about is Louisiana. In 2004, Hurricane Katrina struck Louisiana causing a number of deaths and excessive damage to the buildings and landscapes. Louisiana‟s economy as a whole took a hit, and the tourism industry was definitely
THM 1311 Introduction to Tourism and Hospitality Management The Impacts of Natural Disasters and on the Tourism and Hospitality Industry affected. They are beginning to rebuild their tourism market by implementing their new slogan, “Fall in Love with Louisiana All Over Again”. Why research the impacts of natural disasters on tourism? Researching the impacts that natural disasters have on tourism is very crucial to have a long lasting and lucrative tourism industry. When a country is not well prepared for a disaster at any moment, their economy can go haywire and send everyone into an automatic chaotic mode. This can be extremely detrimental to certain countries like the Maldives or Tahiti because a majority of their economy depends on tourism. Brent Richie of sciencedirect.com states: Tourism is also an important economic sector for many countries and many destinations are dependent upon tourism for their growth and survival. This puts increasing pressure on managers and planners concerned with tourism to consider the impact of crises and disasters on the industry and develop strategies to deal with the impacts to protect tourism business and society in general. This quote seems very fitting when explaining the importance of being prepared for a disaster at any moment. It is impossible to determine exactly a natural disaster will occur, however it is completely necessary to be prepared for that moment. Some examples of how to plan for such large scale disasters are scenario analysis and contingency planning. Scenario analysis is the creation of certain cause and effect...