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Economic Recession

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Economic Recession
Literary Review Applied Research 13 March 2013 Economic Recession Affects Present and Future of Luxury Hotels This paper will discuss how economic recession affects present and future of luxury hotels. Society has been affected on all levels by the economic recession beginning around 2007­ 2008, including the hotel industry. Through this economic recession, the industry has seen the effects on business and leisure travel. While corporate travel has been more affected by the recession, leisure travel to luxury hotels has been affected in a way “more pronounced than one might expect” says Mark Lomanno, President of Smith Travel Research (2008). The changing climate of the travel industry has affected the type of guest which also affected the sales and marketing of these luxury businesses. To balance out revenue loss and expenses, hotels and resorts must alter their budgets. Although the rate of luxury hotel development has slowed in the United States, the rates of new developing resorts have not slowed as much throughout the rest of the world. The purpose of this research is to explore how the luxury hotel industry has and should deal

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with the harsh economic times and the future of the changing market. In economics, a recession is defined as “a business cycle contraction, a general slowdown in the economic activity” (Gassan). GDP, employment, investment, spending, capacity utilization, household income, business profits, and inflation fall, while bankruptcies and unemployment rate rise. They generally occur when there is a widespread drop in spending which can be triggered by events like a financial crisis, an external trade shock, an adverse supply shock or the bursting of an economic bubble. The type of leisure guest is now changing in response to the changing times. Many luxury guests who once searched for hotels or resort that would “pamper” them are now searching for a hotel that can provide them with something more. In a Luxury Society article,



Cited: 100 Hotels + Resorts: Destinations That Lift the Spirit. Australia: Images Group, 2008. WATG. Web. 18 Nov. 2012. Aidi, Ghassan. "The Economic Situation And Its Impact On Hospitality." Hospitality Net, 20 Mar. 2009. Web. 19 Nov. 2012. . Barsky, Johnathan, Ph.D. The Leading Hotels of the World, Ltd.Luxury Hotels and Recession: A View From Around the World. Market Metrix. May 2009. Web. 1 Nov. 2012. . Chen, Annie.  Director of Membership Development of The Leading Hotels of the World, Ltd.  13 November 2012.  Email: achen@lhw.com Office Phone: 212­515­5722 Cell Phone Number: 646­750­0876 (Phone Interview) Chon, Kaye, and Thomas A. Maier. Welcome to Hospitality: An Introduction. 3rd ed. Clifton Park, NY: Delmar Cengage Learning, 2010. Web. 18 Nov. 2012. Freed, Jason Q. "Bottom Line Important during Recession." Hotel & Motel Management Vol 223 Kim 9 Iss 5 (2008): 25­32. Web. 18 Nov. 2012. Global Trends in Luxury Travel – A White Paper. Strategic Vision. International Luxury Travel Market, 2011. Web. 1 Nov. 2012. . Kosová, Renáta, and Cathy A. Enz. "The Terrorist Attacks of 9/11 and the Financial Crisis of 2008 : The Impact of External Shocks on U.S. Hotel Performance."Cornell Hospitality Quarterly Vol. 53.No. 4 (2012). Web. 15 Nov. 2012. . Lewis, Mark. "The AIG Effect." Forbes. Forbes Magazine, 16 Feb. 2010. Web. 14 Nov. 2012. . Lomanno, Mark. "Luxury Segment Takes Harder Hit than Expected." Hotel & Motel Management Vol 223.15 (2008): 18. Ebscohost. Web. 18 Nov. 2012. Pangaea Network. Luxury Market Trends 2nd Edition: Global Market Research January 2012. AIGO, Jan. 2012. Web. 1 Nov. 2012. . Ricca, Stephanie. "Demand Fuels Recovery." Hotel & Motel Management Vol 225.No 2 (2010) Ebscohost. Web. 18 Nov. 2012. Sharkey, Joe. "Luxury Hotels Are Feeling Economy’s Pinch." The New York Times. The New York Times, 26 Jan. 2009. Web. 1 Nov. 2012. . "Tourism and Hotels Industry." 2012 Qfinance. Web. 15 Nov. 2012. . White, Martha C. "More Hotels Facing an Uncertain Future." More Hotels Facing an Uncertain Future. New York Times, 13 Apr. 2009. Web. 19 Nov. 2012. .

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