Post War Sri Lanka - Emerging Tourism Industry

Only available on StudyMode
  • Download(s) : 140
  • Published : August 4, 2010
Open Document
Text Preview
Macro Theme -
Post war Sri Lanka - Emerging tourism industry

Meso Theme -
Forecasting Change

Situation Analysis

Sri Lanka was seen as a low budget tourist attraction.
Industry colapsed mainly due to the war conditions through out last 3 decades. Tourists started pouring in to the country after the end of civil war. Major infrastruture development projects are undergoing in the country Government has identified tourism as a main source of foreign income and supporting the industry in a major scale. Investors pumping money

Stock market ranked 2nd best in the world
SL ranked amongst top 10 fastest economies - being eighth in the world according to the Economist Intelligence Unit (EIU) of United States.


Strenths -

Historical places
Nature - Sea / Mountains / Rivers / Bio Diversity / Wild life Eradication of LTTE terrorism
High inflow of foreign remittances
Country without natural disasters
Government intentions to support industry
Growing economy

Weeknesses -

Poor infrastructure facilities
Weak public sector management
High local and foreign debts
Tarnished image of SL during the last 3 decades
Seasonal business

Threats -

Naighbouring tourist hot spots - Maldives / India / Thailand / Malaisia Inappropriate usage of funding on development
World economic down turn
Diluted spending power of travellers.

Opprtunities -

Financial Times - Sunday July 12, 2009
At a presentation on the ‘Changing Patterns of Tourism’ organized by the SLTDA, the Director of Research and International Relations Malraj B. Kiriella said tourist arrivals in 2008 dropped by 11.2% to 438,475 from 494,008 the previous year. The best year for tourist arrivals was in 2004 at 566,000. The foreign exchange earnings decreased by 12.8% to US$319.5 million in 2008 from US$384.4 million in 2007. Employment generation in the tourism sector, direct and indirect, decreased by 14.3% in 2008 to 124,456.

Obesity: The state of being...
tracking img