Macro Theme -
Post war Sri Lanka - Emerging tourism industry
Meso Theme -
Sri Lanka was seen as a low budget tourist attraction.
Industry colapsed mainly due to the war conditions through out last 3 decades. Tourists started pouring in to the country after the end of civil war. Major infrastruture development projects are undergoing in the country Government has identified tourism as a main source of foreign income and supporting the industry in a major scale. Investors pumping money
Stock market ranked 2nd best in the world
SL ranked amongst top 10 fastest economies - being eighth in the world according to the Economist Intelligence Unit (EIU) of United States.
Nature - Sea / Mountains / Rivers / Bio Diversity / Wild life Eradication of LTTE terrorism
High inflow of foreign remittances
Country without natural disasters
Government intentions to support industry
Poor infrastructure facilities
Weak public sector management
High local and foreign debts
Tarnished image of SL during the last 3 decades
Naighbouring tourist hot spots - Maldives / India / Thailand / Malaisia Inappropriate usage of funding on development
World economic down turn
Diluted spending power of travellers.
Financial Times - Sunday July 12, 2009
At a presentation on the ‘Changing Patterns of Tourism’ organized by the SLTDA, the Director of Research and International Relations Malraj B. Kiriella said tourist arrivals in 2008 dropped by 11.2% to 438,475 from 494,008 the previous year. The best year for tourist arrivals was in 2004 at 566,000. The foreign exchange earnings decreased by 12.8% to US$319.5 million in 2008 from US$384.4 million in 2007. Employment generation in the tourism sector, direct and indirect, decreased by 14.3% in 2008 to 124,456.
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