E- marketers formulate objectives, usually setting multiple objectives, they may use an objective strategy matrix to guide implementation. So the e-marketing strategy was implementation and e-marketers design e-marketing strategies for the 4Ps and relationship management (tier 2 strategies). Tier 2 strategies is which design the offer, value, distribution, communication and market/partner relationship management strategies. It use to modify objectives as warranted. The offer: product strategies
Dell not just selling computer, software or services, but Dell Computer allows product customization in a jiffy. Customer configure the computer they want to buy using an online form, and the database returns a page that includes current information about the computer and its price. Dell Computer had give many option to customer to satisfy their need. Customer can follow their own need to change the feature according to own preference. The value: Pricing Strategies
Due to the product of customization, Dell must decide how online product prices will compare with off-line equivalents. In order to make those decisions, Dell Computer consider the different costs of sorting and delivering products to individuals through the online channel as well as competitive and market concerns. Dell had using dynamic pricing for different customers. For example, a customer want to customization own laptop, so Dell Computer will calculate and determine the actual cost in order to do the customization and give a price which different from other customer. Distribution Strategies
Dell Computer had use the internet to distribute products or create efficiencies among supply chain members in the distribution channel. Marketing Communication Strategies
Dell had create a awareness of their brand on customer mind. Even so, Dell still useWeb pages, forum, community and e-mail to communicate with their target markets and business partners....