Dell Mission and Strategies

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Mission and Strategies

Mission:

Dell is a company leader in delivering the latest technology in computer systems to customers, and a broad range of products that enhance the service. The main concept is to sell directly to customers without intermediaries to better understand their needs and provide personalize assistance to take customers to the next level of service. (1)

Strategy:

Dell combines direct customer model which is our initial goal, with relevant technologies and solutions, efficient manufacturing and logistics, and strive to find new distribution channels amongst businesses and individuals around the world. Within the customer experience, superior value, high quality, relevant technology, and customized systems set us apart from our competitors. Also, product differentiation, and new acquisitions are a part of the widening of the business. (1)

Trends:

No single customer accounted for more than 10% of our consolidated net revenue during any of the last three fiscal years.

Marketing Strategy:

By directly selling our products and services to customers, we improve service quality. We have committed personnel who sell our products through telephone-based sales, and online at www.dell.com. Dell customers come from every single industry, from large governmental agencies to individual consumers. Each geographic region we have has been assigned with sales and marketing resources who work for seeing the consumer needs, and preferences fulfilled. We value our customer’s opinion and behold suggestions as important as our customers, therefore we continuously work hand in hand with the customer to develop and improve our products.

For large industries, and businesses we keep a handful number of representatives, consultants, and field-based system engineers, who build up long-term relation ships and develop specific tailored solutions for them throughout the world. Our support programs especially cater multinational customers across...
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