Daimler Swot Analysis

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COMPANY PROFILE

Daimler AG

REFERENCE CODE: 7CEED94C-204D-4E3F-87D0-B0BF9E4CED84 PUBLICATION DATE: 10 Sep 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Daimler AG
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Daimler AG © MarketLine

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Daimler AG
Company Overview

COMPANY OVERVIEW
Daimler AG (Daimler or “the company”) is engaged in the development and manufacturing of various automotive products, mainly passenger cars, trucks, vans, and buses. The company also provides financial and other services relating to its automotive businesses. Daimler primarily operates in North America and Western Europe. It is headquartered in Stuttgart, Germany and employed 271,370 people as on December 31, 2011. The company recorded revenues of E106,540 million ($148,346.3 million) in the financial year ended December 2011 (FY2011), an increase of 9% over FY2010. The operating profit of the company was E8,755 million ($12,190.5 million) in FY2011, an increase of 20.4% over FY2010. The net profit was E5,667 million ($7,890.7 million) in FY2011, an increase of 26% over FY2010.

KEY FACTS
Head Office Daimler AG Mercedesstrasse 137 70327 Stuttgart DEU 49 711 17 0 49 711 17 94022 http://www.daimler.com

Phone Fax Web Address

Revenue / turnover 106,540.0 (EUR Mn) Financial Year End Employees Stuttgart Ticker Frankfurt Stock Exchange Ticker December 271,370 DAI DAI

Daimler AG © MarketLine

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Daimler AG
SWOT Analysis

SWOT ANALYSIS
Daimler is engaged in the development and manufacturing of various automotive products, mainly passenger cars, trucks, vans, and buses. The company also provides financial and other services relating to its automotive businesses. Daimler has a strong brand recognition, which gives it significant competitive advantage and enables it to register higher sales growth in domestic, as well as in international markets. However, intense competition presents a significant risk to the company's ability to enhance its revenue per vehicle and maintain its market share. Strengths Strong brand recognition and market share Extensive production and sales network Strong focus on research and development Strong performance of Daimler trucks in Japan Opportunities Increasing demand for cars in Asia Pacific Poised to benefit from the growing demand for hybrid electric vehicles Strategic cooperation with Renault-Nissan Accelerating global truck market Weaknesses Product recalls indicates decline in product quality Legal proceedings likely to hamper reputation Heavy debt could limit growth Threats Competitive pressure in the automotive markets Stringent environmental regulations Foreign currency fluctuations

Strengths

Strong brand recognition and market share Daimler is one of the leading automotive companies in the world. The company holds a portfolio of strong brands in the automotive industry. Its brands include Mercedes-Benz, Smart, Maybach, Freightliner, Mitsubishi Fuso, Western Star, Setra, Orion, and Thomas Built Buses. These brands are among the strongest, most desirable premium brands in the world. For instance, in 2011, Mercedes-Benz was ranked as the Germany’s strongest automotive brand according to a recent study by industry experts. Through the study, the industry experts assessed the performance of all the major automotive brands sold in Germany in six categories: brand image, market strength, customer satisfaction, product strength and vehicle quality, environment, and safety. The company's strong brand image gives it significant competitive advantage and...
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