Toyota Swot Analysis 2013

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SWOT analysis of Toyota
This is a Toyota Motor Corporation SWOT analysis for 2013.
Company background
NameToyota Motor Corporation
Industries servedAutomotive
Geographic areas servedWorldwide
HeadquartersJapan
Current CEOAkio Toyoda
Revenue¥18.583 trillion (2012)
Profit¥283.55 billion (2012)
Employees300,747 (2012)
Main CompetitorsBayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG, Ford Motor Co., General Motors Company, Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Volkswagen AG and many other automotive companies.

SWOT analysis of Toyota

SWOT analysis of Toyota
StrengthsWeaknesses
1. Innovative culture
2. Brand reputation valued at $30 billion
3. Industry leader in manufacturing and production
4. Strong brand portfolio
5. The leader in “green” cars development1. Large recalls 2. Weak presence in the emerging markets
OpportunitiesThreats
1. Positive attitude towards “green” vehicles
2. Increasing fuel prices
3. Changing customer needs
4. Growth through acquisitions1. Fluctuating fuel prices
2. New emission standards
3. Rising raw material prices
4. Intense competition
5. Natural disasters
6. Appreciating yen exchange rate

Strengths
1. Innovative culture. Toyota is one of the most innovative auto companies and has a strong culture that is focused on constant innovation. The company was the first to introduce Kaizen, Kanban and Total quality Management systems widely in their organization. The company was the first to mass-produce and sell hybrid vehicles too. 2. Brand reputation valued at $30 billion. Toyota’s brand is the most valued automotive brand in the world. The company is known for its environmentally friendly, safe and durable cars that are sold in more than 170 countries. 3. Industry leader in manufacturing and production. Toyota was the first company to introduce lean manufacturing and total quality management practices in manufacturing process. For some time, the company was the...
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