Bmw vs Mercedes

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E-Marketing and E-Commerce David Hernández-Vaquero Redondo Student Number: 513103 davidhvr@hotmail.com

Table of contents

Phase 1: Analysis of companies
Automobile Industry History……........................................................3 History of Mercedes-Benz…………………………………………………………….….4-5 History of BMW………………………………………………..……………………….….…6-7 Mercedes-Benz…………………………………………………………………………….….7-8 - Vision - Mission - Goals - Strategy

- BMW……………………………………………………………………………………….……..….8-9 Vision Mission Goals Strategy

Phase 2: Websites analysis
Mercedes-Benz - Homepage……………………………………………………………………….…..…10-12 - Placing Orders……………………………………………………………………...…12-17 - About Us/Search Engine/FAQ………………………..………………..…..….17 - Contact detail and mail……………………….………………………………..…18 - Content…………………………………………………………………………….……...18 - Other activities (Social Media, blogs, iPhone, iPad)………….…..….19 - Personal Opinion and Evaluation…………………………………..….……...19-20

- BMW Homepage………………………………………………………………………………...20-22 Placing Orders…………………………………………………………………………..22-27 About Us/Search Engine/FAQ…………………………………………………...28 Contact detail and mail………………………………………………………..…..28 Content…………………………………………………………………….….…………...29 Other activities (Social Media, blogs, iPhone, iPad)………..…………29 Personal Opinion and Evaluation…………………………………..…………..30

- Comparison between Mercedes-Benz and BMW………………………….…...31

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Phase 3: General Online Comparison and Marketing analysis
Alexa - General Comparison………………………………………….………………………..32 - BMW…………………………………………………………………………………………..32-34 - Mercedes-Benz………………………..…………….…………….…………………….34-36 E-Marketing Mix………………………………………………..……………………………….36-37 The 6 c´s……………………………………………………………….……………….……………37-38

Phase 4: Sources…………………………………………………………..……….………………….39-40

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Automobile Industry History The progress of transport has been always closely linked to the progress of civilization. The sea has evolved from simple to modern transatlantic view, in the air, the balloon first supersonic aircraft, and in the land of bullock carts to high-speed car. The evolution of the automobile has encountered many obstacles, including legal action and blame the general public. For example, in 1865, in England, the law was issued at least three people should take care of a moving car. A person standing with a red flag should go ahead of the car, about 70 meters and prevent the riders and drivers of approaching danger. The speed limit in the city was of two miles and four in the field. This law remained in force until 1896. In 1885 Karl Benz introduced the first car driven by an internal combustion engine. In 1891, Duryea was the first gasoline powered car in America and in 1893 Henry Ford built his first automobile. After that century, gasoline powered vehicles had a tough competition with steam and electric cars, the latter had the advantage of high power at low speed, rendering useless the transmittance. The danger of high pressure boilers and recharge of the batteries reduced the popularity of the system. The propulsion by gas, despite the necessity of transmission had great advantages: 1. - Production of high power with a little fuel. 2.-Capacity to travel farther without stopping to refuel gas or water, in contrast to the steam unit, or to recharge the batteries in the case of the electric car. 3.-The fuel could be loaded quickly and easily.

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History of Mercedes-Benz
Since September of 1902, DMG has a successful brand name protected by a patent, "Mercedes". Lacked a distinctive emblem, and that was when Paul and Adolf Gottlieb Daimler's sons, remember that his father had used a star as a symbol of the past. Between 1872 and 1881, Gottlieb Daimler was technical director of Deutz Gasmotorenfabrik. The board of Daimler-Motoren-Gesellschaft accepts the suggestion and registered a three-pointed star and a four as commercial emblem in June 1909. Both are legally protected, but only used immediately starts the first, passing to garrison the...
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