cwd assignment
HR 0277- Change, Work and Diversity
British Airways Change Management Programme 2009---2011
TUTOR NAME
Veronica Jayaram
STUDENT NAME
Hu Yu
STUDENT NUMBER
SUBMISSION DATE
23rd May 2015
WORD COUNT PART 1 (1500)
1,526
WORD COUNT PART 2 (2000)
2,033
Contents Page
Part 1 Research Report—The BA Dispute Page
1.1 Internal & external factors contextual factors which influenced the introduction of strategic changes at BA
1.2 An evaluation of the nature of these strategic changes, detailing the actual changes which went ahead at BA.
1.3 An outline of the change management strategy used to execute these strategic changes
1.4 The challenges and difficulties experienced by the BA management team
in managing these changes
Part 2: Academic Report--The BA Dispute from the perspective of Cabin Crews
2.1 Core issue relating to the strategic changes and change management strategy
2.2 Specific concerns and problems form cabin crew’s point of view
2.3 Advised approaches/recommendations for overcoming resistance to change and anxieties
Part 1
1a. Internal & external factors contextual factors which influenced the introduction of strategic changes at BA
British Airways is one of the leading airline companies which have a good reputation in airline market, they are 13,500 of flight attendants and 12,000 of them are member of Unite. Due to the financial crisis, BA started facing financial problems and at year 2009, the company has announced Pre- tax 401million Euro lost. To cope with the business down fall and external changes, BA top management decided some strategy changes for cost cutting. However, because the change strategies didn’t get approval from union and without most cabin crews’ willingness to accept, huge wave of rejection from staffs side and followed by a long bitter fight which is mostly centred by payment and welfare/well-being. Not
British Airways Change Management Programme 2009---2011
TUTOR NAME
Veronica Jayaram
STUDENT NAME
Hu Yu
STUDENT NUMBER
SUBMISSION DATE
23rd May 2015
WORD COUNT PART 1 (1500)
1,526
WORD COUNT PART 2 (2000)
2,033
Contents Page
Part 1 Research Report—The BA Dispute Page
1.1 Internal & external factors contextual factors which influenced the introduction of strategic changes at BA
1.2 An evaluation of the nature of these strategic changes, detailing the actual changes which went ahead at BA.
1.3 An outline of the change management strategy used to execute these strategic changes
1.4 The challenges and difficulties experienced by the BA management team
in managing these changes
Part 2: Academic Report--The BA Dispute from the perspective of Cabin Crews
2.1 Core issue relating to the strategic changes and change management strategy
2.2 Specific concerns and problems form cabin crew’s point of view
2.3 Advised approaches/recommendations for overcoming resistance to change and anxieties
Part 1
1a. Internal & external factors contextual factors which influenced the introduction of strategic changes at BA
British Airways is one of the leading airline companies which have a good reputation in airline market, they are 13,500 of flight attendants and 12,000 of them are member of Unite. Due to the financial crisis, BA started facing financial problems and at year 2009, the company has announced Pre- tax 401million Euro lost. To cope with the business down fall and external changes, BA top management decided some strategy changes for cost cutting. However, because the change strategies didn’t get approval from union and without most cabin crews’ willingness to accept, huge wave of rejection from staffs side and followed by a long bitter fight which is mostly centred by payment and welfare/well-being. Not
References: DuBrin, A. 2009. Essentials of Management. 8ed. Mason: South-Western Cengage Learning. Goodman, S.H., Fandt, P.M., Michlitsch, J.F., Lewis, P.S. 2007. Management Challanges For Tomorrow’s Leadres. Mason: South-Western Cengage Learning. British Airways (2010) Available at http://www.britishairways.com/travel/explore-our-past/public/en_gb, Accessed 20th May, 2015. BA. 2010. Annual report and accounts 2009/2010. Available from: http://www.britishairways.com/cms, Accessed 20, May, 2015. Guardian. 2010. Businesses. Available at: http://www.guardian.co.uk, Accessed 22, May, 2015. http://study.com/academy/lesson/lewins-3-stage-model-of-change-unfreezing-changing-refreezing.html, Accessed 24, May, 2015 http://www.consultpivotal.com/lewin 's.htm http://ezinearticles.com/?The-Early-History-of-British-Airways http://www.bbc.com/news/business-11868081 http://www.britishairways.com