Culture Sensitivity Training Program-Objective

Topics: Culture, The Culture, Corporation Pages: 3 (515 words) Published: May 23, 2013
Agustin Cabanas-Lopez (ID n8912998)

Cultural Sensitivity Training program for the 21st century Australian global corporations


The purpose of this program is to offer a comprehensive training in cross-cultural awareness and the methods to overcome the possible misunderstandings and make the most of your culturally diverse staff and international businesses. Thus, your company will address successfully the cultural diversity that Australian corporations face today at home and overseas.

By offering this program within the framework of Engineering Education Australia (EEQ, subsidiary of Engineers Australia) we can guarantee you a high quality and effective program.

The program is always tailored according to your specific needs, taking into account the cultural background of your staff and international business partners.


• To train your management staff (top management especially) in the best ways to make business with your international partners, providing the most important hints and tips for every type of contact depending on your partner’s origin:

­ Approaching (salutations, eye contact, use of titles, etc.) and punctuality.

­ Dress code and gender differences.

­ Negotiation, both direct and indirect communication styles. As Australians are very direct, we stress the importance of using and understanding the indirect communication style (the most spread in Asian cultures).

­ Body language and how to detect the actual thinking and feelings of your partner.

­ Social events needed to build trust and their opportunities and risks:

▪ Business meals, behaviour and etiquette. What to do and what not.

▪ Informal events (sports matches, cultural events, parties, etc.). These are often the situations to know each other and actually build trust, but they are also dangerous. What to do and...
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