Brazilian Communication Style

http://www.worldbusinessculture.com/Brazilian-Business-Communication-Style.html
  1. language： Brazilian Portuguese – proud of their uniqueness in South America as non-Spanish speakers – Translators?
  2. More oral - When sending something in a written format it is usually a good idea to follow it up with a phone call or a visit.
  3. Verbal communication - Overt signs of emotion definitely do not imply lack of conviction coould be taken as the deeply felt belief of the speaker.
  4. Body language and eye contact - tactility, proximity and a steady gaze 
  5. Humor - Be careful when using humour in very serious situations as it can be viewed as lacking in gravitas. 

http://onlinelibrary.wiley.com.eproxy1.lib.hku.hk/doi/10.1111/j.1571-9979.2004.00008.x/pdf
Adair, W., Brett, J., Lempereur, A., Okumura, T., Shikhirev, P., Tinsley, C. and Lytle, A. (2004), Culture and Negotiation Strategy. Negotiation Journal, 20: 87–111. doi: 10.1111/j.1571-9979.2004.00008.x

  1. High-context culture – use indirect communication strategy – infer the other party’s priorities from contextual cues such as offers generated or entertained by the other party.
  2. Hierarchy, class and status play an important roles in Brazilian society – figure out who is the big boss
  3. U.S. approach has been characterized as interests-based and problem solving
  4. US – high joint gain – used a lot of direct information exchange and asked numerous questions
  5. Brazilian negotiators – shared information on preference and priorities
  6. study the preference and priorities of the other party
  7. The data may portray a Brazilian business culture, where low-context and low-power North American norms are becoming more prevalent （direct information exchange and avoided power-based influence）. -   an negotiation simulated involved in 7 executives – more and more Brazilian senior management went US and European for further education. – good, easy to get information (direct... [continues]

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