3. Effect of media.
II. Media & Stereotypes.
III. Cultivation theory.
IV. Examples on Cultivation theory & Stereotypes.
V. Real life example.
Cultivation theory & Stereotypes
Stereotypes are as old as the culture of human race itself; it has been considered as a reason of conflicts for a long time as hatred appeared between different groups of people because of the bad image they drew and had about each other. Stereotypes are a sort of hasty generalizations regardless the exceptions, or in other words; assumptions made by outsiders on a member of a group based on the characteristics known about his group. They are often wrong assumptions because they are based on an image about what people in this group are like, even if they are not the ones who built it by themselves, but other people did that for them. They are not necessary to be negative stereotypes discriminating the meant group like "women can't drive", but also could be positive like "Black men are good at basketball" Stereotypes are allowed to appear in the media in any place in the world; stereotypes can be very helpful when they are used in the media because they help building a very quick image and identity for the person or the group presented in the media creating an image that could be easily comprehended and quickly understood by the audience. Regardless the negative impacts that stereotypes could cause, it cannot be neglected or left aside in the media, especially in the advertising, entertainment, and news industry. They act like code words that help people form a quick, clear, and understood idea about a person or a group's behavior, relating that behavior to factors like: class, religion, race, ethnicity, gender, sexual orientation, social role, or occupation.
Types of Stereotyping:
Gender: Stereotypes based on gender basis. E.g.: Blondes are stupid. 2.
Racial: Based on race basis. E.g.: Latinos are thugs.
Religious: Based on religion background. E.g.: Jews are mean, Muslims are terrorists. 4.
Ethnic: Based on ethnicity basis. E.g.: Japanese are smarter people. 5.
Age: Based on age groups. E.g.: Teen-agers are irresponsible. 6.
Cultural: Based on cultural backgrounds. E.g.: Arabs are ignorant.
Effect of media
Media could act with many forms and draw portrayals for groups. Media tend to draw stable, fixed, and certain image to present each group. They tend to draw pictures to every aspect that could change from one person to another unwillingly, like race, color, religion, gender, etc
Stereotypes can have some bad impacts that could cause problems and conflicts in the society without meaning to; some of these effects are:
1. They group a wide range of exceptions in every community into certain and fixed categories. 2. It could change assumptions on a group into facts.
3. Could be used to justify positions of people in power and charge. 4. Carrying on social injustice and inequality.
These are general effects of the stereotyping in the media on the society as a whole. Each stereotype example or each stereotype model could cause another or lead to another effects whether if they are good or bad, depending on the way this stereotype is presented, and to whom is it presented. As an example, stereotyping the minorities to children, especially African Americans; when these children are exposed to TV programs showing their every day normal life with their comic and ironic situations and the way they handle it, this could boost their self-esteem and have positive impacts on their psychology, while if exposed to a content of discrimination, diverse, and racism, this will affect them negatively and lower their self-esteem and confidence. Stereotypes could also cause really bad effects on stereotyped groups psychologically as it may lead to issues such as high...
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