Csr Sample

Topics: Hygiene, Philippines, Fast food Pages: 3 (918 words) Published: February 22, 2013
Jollibee Corporation
They started as an ice cream parlor in the year 1978 in Cubao. Manage and owned by Tan family. In the year 2013 they are celebrating their 35 years in the business. They offered services such as customer service, customer relation, food safety, and cleanliness. The Jollibee Corporation has almost 700-800 stores in the country and 2600 worldwide. Timeline:

1978-Jollibee Foods Corporation and the humbugger born
1979-Jollibee spaghetti is introduced
1980-Jollibee chickenjoy is introduce and the Jollibee mascot debuts 1981-Jollibee Food Corporation enters list of top 1000 corporation 1983-The Langhap Sarap TV ad campaign is launched
1984-Champ hamburger is launch and Jollibee enters the list of top 500 corporation assuming market leadership in local fast food industry. 1987-Jollibee enters the elite top 100 corporation and opens 1st fast food outlet in Brunei, marking its entry into the global market. 1990-Jollibee adds jolly hotdog and peach mango pie to it’s over glowing menu 1991-Jollibee’s 100th store opens in Davao City

1993-Jfc listed in the Philippines stock exchange
1998-Jollibee opens its 300th store in Balagtas, Bulacan and the 1st store in the USA 2004-Jollibee opens its 500th store in Basilan
2008-Jollibee launches the multi- awarded Jollitown, the first Edu-entertainment children’s show launched by a fast food company 2010-Jollibee opens its 700th store in Baguio
2011-Jollibee launches the annual Jollibee family value awards
In the year 2020 the Jollibee Corporation should have 4000 stores worldwide. Greenwich, Red Ribbon, Mang Inasal, Chowking, Manong Pepe, Burger King.

Corporate Social Responsibility
Project Wash- eliminates plastic .Less smoke. Jollibee party for the kids. 2nd family value award- (100,000 php five winners of system award per area)

Helping people get more out of life In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap –...
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