Multinational Management –Case Assignments Case Studies & Case Assignments General Remarks
The following questions are to be considered as “guiding questions”. That is, these questions will stimulate discussion within each group. However, groups are encouraged to use a managerial and problem-oriented framework (see “Notes on Case Analysis”) for their presentations and integrate conceptual thinking as much as possible (evidence of some wider reading to support their strategic decision making). Specifically, aim to address the following points: a. Problem statement – What is the strategic/operational problem the company is facing. If there is no problem, why should we bother? b. Alternatives – Develop strategic alternatives, which alternate paths to sustained future success do you see in view of current data? c. Key Issues – Develop key operational issues/arguments which help you to evaluate the alternatives. Use these to make sound decisions as to which alternative you consider to be superior and you suggest pursuing. If possible, evaluate the strategic alternative against conceptual/theoretical considerations (see e.g. further readings on the syllabus). d. Conclusion – What is your decision, which strategic route should the company go? What are the next steps for the managers? After listening to your presentation, what should the managers do the next day, to align their day-to-day activities with the new strategic outlook?
Jollibee Foods Corporation: International Expansion Case Decision Issue
Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippinesbased hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California. This case illustrates the motivations and means of international expansion strategies, particularly highlighting the organizational capabilities required. Assignment Questions: Jollibee Foods Corporation: International Expansion
1. How was Jollibee to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its home market? 2. How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does his broad strategic thrust make sense? How effectively did he develop the organization to implement his priorities?
200607-MM-Case-Assignments.doc // Last printed 02 Oct 2006 21:10
3. As Noli Tingzon, how would you deal with the three options described at the end of the case? How would you implement your decisions? Additional Readings
Bartlett, Christopher A. and Sumantra Ghoshal (2000), "Going Global: Lesson from Late Movers," Harvard Business Review, 78 (2), 132-142. Prahalad, C. K. and Kenneth Lieberthal (1998), "The End of Corporate Imperialism," Harvard Business Review, 76 (4), 68-79. Marso, Ed (1998), "Bold Ambition," Asian Business, 34 (7), 19-21. Lorenzo, Anna Barbara L. (Lorenzo 2005), "Fastfood Company Goes into Kiddie Fashion," BusinessWorld, 1.
Case Acer, Inc.: Taiwan’s Rampaging Dragon Case Decision Issue
Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into losses, and the transformation under founder Stan Shih's radical "fast food" business concept and his "client server" organization model, which are put to the test when a young product manager in Acer America develops a radically new multimedia home PC with global potential. Shih must decide...
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