Crowdfunding: Revolutionizing the Investment Landscape Market Research Report 2013

Topics: Case study, Startup company, Finance Pages: 2 (310 words) Published: January 24, 2013
Crowdfunding: Revolutionizing the investment landscape

For more details on the content of report and ordering information please visit:

http://www.aarkstore.com/reports/Crowdfunding-Revolutionizing-the-investment-landscape-135182.html Introduction

In April 2012, President Obama signed the Jumpstart Our Business Startups (JOBS) Act into legislation, (potentially) allowing small startup companies to gain investment from private individuals through crowdfunding. This case study explores the viability of crowdfunding as a means of investment, its advantages and disadvantages, its utilization thus far, and its potential success going forward.

Features and benefits

* MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. * Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

In recent years, crowdfunding websites such as Kickstarter have seen a dramatic increase in activity as the trend has gained momentum. As a result, the number of crowdfunding platforms is on the rise, and such enterprises are beginning to see their business models change in accordance with the future direction of this burgeoning new industry. Advantages of crowdfunding include the fact that it offers a much larger pool of investors from which startups and entrepreneurs are able to raise capital. Additionally, crowdfunding lessens the risk of bringing a new product to market, and enables startups to benefit from large-scale brand and product exposure. Crowdfunding ventures, such as the Pebble Watch, which launched on Kickstarter, have shown the potential rewards of a successful crowdfunding campaign, although this example also serves to exemplify the drawbacks of such a means of raising capital.

Your key questions answered

* What are the potential implications of the JOBS Act?
* What are the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Research reports: Automotive Cockpit Electronics Market 2014 Essay
  • Market Research Essay
  • Flight Centre Market Research Report Essay
  • Research Report Money Market Essay
  • Market Research Fast Fashion Essay
  • Market Research Essay
  • Global and China Isostatic Graphite Industry 2013 Market Research Report Essay
  • Essay on Communication Research Report

Become a StudyMode Member

Sign Up - It's Free