Crime Drama
Task one
Effect theories
Effects theories were developed and introduced into the media in the 1920s; they are used to look at how media texts or products influence people who consume them, they are used more and more particularly in recent years to look at how negative messages for example sexual and violent based content affect different audience groups. There are two main effects theories that are used within the which are known as “Uses and gratifications” and “Hypodermic model”.
Uses and Gratifications Theory
Ref: http://www.uky.edu/~drlane/capstone/mass/uses.htm
Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959). It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfil specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification. (Katz, E., Blumler, J. G., & Gurevitch, M. 1974).
This Theory is all about the role people play in choosing and understanding/using what they learn from media. Some people use media as a way of gathering information for example some people watch QI to learn interesting facts and people watch the news to keep up to date with current affairs. However other people use media they take in as a form of escapism. The theory is more about what the general public do with any media they take in rather than the Hypodermic Needle Theory which is about how the media a person takes in affects them.
According to communicationtheory.org, there are several needs and gratification for the general public which have
Effect theories
Effects theories were developed and introduced into the media in the 1920s; they are used to look at how media texts or products influence people who consume them, they are used more and more particularly in recent years to look at how negative messages for example sexual and violent based content affect different audience groups. There are two main effects theories that are used within the which are known as “Uses and gratifications” and “Hypodermic model”.
Uses and Gratifications Theory
Ref: http://www.uky.edu/~drlane/capstone/mass/uses.htm
Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959). It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfil specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification. (Katz, E., Blumler, J. G., & Gurevitch, M. 1974).
This Theory is all about the role people play in choosing and understanding/using what they learn from media. Some people use media as a way of gathering information for example some people watch QI to learn interesting facts and people watch the news to keep up to date with current affairs. However other people use media they take in as a form of escapism. The theory is more about what the general public do with any media they take in rather than the Hypodermic Needle Theory which is about how the media a person takes in affects them.
According to communicationtheory.org, there are several needs and gratification for the general public which have