[pic]EN 290 Introduction to Mass Media
True/False: Please indicate whether the following statements are true or false (T/F)
T 1. Positive feedback encourages the communication behavior in progress.
T 2. Semantic noise occurs when a word or phrase means something different to the source and the receiver.
F 3. Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space.
T 4. The Internet has “blurred” the lines between interpersonal and machine-assisted communication.
T 5. The word “media” is the plural form of the singular word “medium.”
T 6. Put simply, a functional approach to mass communication centers on audience’s use of media.
T 7. A microanalytic perspective toward mass media centers on the functions media perform for an entire society.
T 8. As noise increases, so does message fidelity.
T 9. Status conferral occurs when people or issues become
important because they have received media attention.
T 10. Critical/cultural studies, unlike the functional approach to mass communication, are rooted in Marxist philosophy.
T 11. Online communications that use special techniques involving participation, conversation and sharing are called social media.
F 12. Hegemony involves the application of force to extend dominance over marginalized or relatively powerless groups.
F 13. People who say the invention of the printing press is responsible for many changes resulting after its development could be considered technological determinists.
T 14. The importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time.
F 15. The development of photography meant that, during the Civil War, people got their first glimpse of the actual horrors and casualties of war.
F 16. With the set on an average of eight hours per day, watching TV occupies more time (outside of work and sleep) than does Any other activity.
T 17. The first mass medium bringing music, news, talk, and sports into people’s homes was radio.
F 18. Wireless handheld media might change how some individuals communicate, but they’re not likely to affect traditional forms of mass media.
T 19. Ideology refers to a specific set of beliefs, especially regarding social and political subjects.
F 20. The authors of your text provide six uses of the media in daily lives: cognition, diversion, expression, and withdrawing, recording, and social expression.
Multiple Choice: Identify the correct response.
21. When Beyonce Knowles is in a studio recording an album, she is engaged in the process of:
22. The television program “Survivor” is an example of a: a. source
23. Which of the following is true of traditional mass communication organizations?
a. They have multiple gatekeepers
b. They are expensive to operate
c. They exist to make a profit
d. They are very competitive
e. All of the above
24. Which of the following is a media vehicle?
a. the New York Times
b. the television industry