Topics: Mass media, News media, Media Pages: 9 (1676 words) Published: May 17, 2013
Name: Kaitlyn Boal

[pic]EN 290 Introduction to Mass Media
Exam I

True/False: Please indicate whether the following statements are true or false (T/F)

T 1. Positive feedback encourages the communication behavior in progress.

T 2. Semantic noise occurs when a word or phrase means something different to the source and the receiver.

F 3. Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space.

T 4. The Internet has “blurred” the lines between interpersonal and machine-assisted communication.

T 5. The word “media” is the plural form of the singular word “medium.”

T 6. Put simply, a functional approach to mass communication centers on audience’s use of media.

T 7. A microanalytic perspective toward mass media centers on the functions media perform for an entire society.

T 8. As noise increases, so does message fidelity.

T 9. Status conferral occurs when people or issues become
important because they have received media attention.

T 10. Critical/cultural studies, unlike the functional approach to mass communication, are rooted in Marxist philosophy.

T 11. Online communications that use special techniques involving participation, conversation and sharing are called social media.

F 12. Hegemony involves the application of force to extend dominance over marginalized or relatively powerless groups.

F 13. People who say the invention of the printing press is responsible for many changes resulting after its development could be considered technological determinists.

T 14. The importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time.

F 15. The development of photography meant that, during the Civil War, people got their first glimpse of the actual horrors and casualties of war.

F 16. With the set on an average of eight hours per day, watching TV occupies more time (outside of work and sleep) than does Any other activity.

T 17. The first mass medium bringing music, news, talk, and sports into people’s homes was radio.

F 18. Wireless handheld media might change how some individuals communicate, but they’re not likely to affect traditional forms of mass media.

T 19. Ideology refers to a specific set of beliefs, especially regarding social and political subjects.

F 20. The authors of your text provide six uses of the media in daily lives: cognition, diversion, expression, and withdrawing, recording, and social expression.

Multiple Choice: Identify the correct response.

21. When Beyonce Knowles is in a studio recording an album, she is engaged in the process of:
a. encoding
b. messaging
c. decoding
d. sourcing
e. channel-use

22. The television program “Survivor” is an example of a: a. source
b. encoder
c. message
d. channel
e. receiver

23. Which of the following is true of traditional mass communication organizations?
a. They have multiple gatekeepers
b. They are expensive to operate
c. They exist to make a profit
d. They are very competitive
e. All of the above

24. Which of the following is a media vehicle?
a. the New York Times
b. the television industry
c. the...
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