1.1 Apply relevant theories of communication to health and social care contextsAccording to George Gerbner,he describes the three main branches of communication studies as;
1.”semiotics” The study of signs and symbols and how they combine to convey meaning in different social contexts,This branch is mainly concerned with how verbal,non verbal and aural signs and symbols combine to create messages.
2.Media effects the study of behaviour and interaction through exposure to messages,It emphasizes measuring,explaining and predicting communication effects on knowledge,perceptions,beliefs,attitudes and public opinion,It is strongly influenced by scientific methods from the fields of psychology and social psychology.
3.Message production is the study of the large-scale organization through social institutions and system,example; mass media,political organisation,government and advocacy groups. ,Their history, regulations,policy making impact,It is strongly influenced by scientific methods from the fields of sociology but also by the methods of political science and public affair.
According to Abraham Maslows humanistic theory of learning,learning contributes to psychological health. The goals of learning includes discovery of ones vocation or destiny;knowledge of values;realization of life as precious;acquisition of peak experiences; senses of accomplishment;satisfaction of psychological needs;awareness of beauty and wonder of life;impulse control;developing choice and grappling with critical existential problems of life.
Applying Abraham Maslows Hierarchy of needs in The Care Home Setting,service users needs should be met like; Freedom of abuse and neglect from the care workers and ensuring them adequate food and shelter;Free from any kind of discrimination,risks and danger to be able to feel safe;Ability to trust their care workers and receive effective communication;Respect... [continues]
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