Corporate Communication Strategies

Title: Corporate Communication Strategies

Table of Contents
Introduction 4
Task 1 5
1.1Purpose of Corporate Communication Strategies 5
1.2Assessment of how corporate communication is linked to corporate objectives within organizations 6
1.3Analysis of relationships between Corporate Communication and Corporate Branding 6
Task 2 7
2.1 Demonstration of how you would plan an internal corporate communication audit 7
2.2 Explain how you would conduct an internal corporate communications audit 8
2.3 Critically evaluate the effectiveness of current levels of practice in your organization 8
Task 3 9
3.1 Demonstrate how you would plan an external corporate communications audit 9
3.2 Demonstrate how you would conduct an external corporate communications audit 9
3.3 Critically evaluate the effectiveness of current levels of practice 10
Task 4 11
4.1 Explain how you would plan the objectives of a corporate communication strategy 11
4.2 Select the audiences to influence with a corporate communications strategy 11
4.3 Plan appropriate measures to monitor a planned corporate communications strategy 12
Task 5 12
Reflective Learning Statement 12
Conclusion 13
References 14

Introduction

In this report, corporate communication strategies in companies are discussed. The essentiality of corporate communication strategy and its link with the corporate objectives is discussed in this report. The report aims to know what impact that a corporate communication strategies, either an internal communication strategy or an external communication strategy can create on the business success as well as on the internal and external stakeholders of the company like employees, customers, suppliers, government and so on. The need for corporate communication audit and monitoring of corporate communication strategies are also another highlights of this report
Task 1

1.1Purpose of Corporate Communication Strategies

Corporate business Communication strategy gears up its relevance

References: Becker-Olsen, K.L. et al., 2011. A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands. Journal of International Marketing, 19(2), pp.30–44. Available at: http://journals.ama.org/doi/abs/10.1509/jimk.19.2.30 [Accessed February 3, 2015]. Coombs, W. T., & Holladay, S.J., 2011. The handbook of crisis communication (Vol. 22). J. W. & Sons., ed., Cornelissen, 2014. Corporate communication: A guide to theory and practice, sage. Doorley, J. & Garcia, H.F., 2011. Reputation Management: The Key to Successful Public Relations and Corporate Communication, Routledge. Available at: https://books.google.com/books?hl=en&lr=&id=TWqUAgAAQBAJ&pgis=1 [Accessed February 3, 2015]. Kaplan, R. S., & Norton, D.P., 2001. business environment. Harvard Business Press. Available at: file:///C:/Users/Joseph/Downloads/02bfe50d1e9e9e6bfb000000.pdf [Accessed February 1, 2015]. Karaosmanoglu, E. & Melewar, T.C., 2006. Corporate communications, identity and image: A research agenda. Journal of Brand Management, 14(1/2), pp.196–206. Available at: http://www.palgrave-journals.com/bm/journal/v14/n1/abs/2550060a.html [Accessed February 3, 2015]. Keller, K.L., Parameswaran, M.G. & Jacob, I., 2011. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Pearson. Available at: https://books.google.com/books?hl=en&lr=&id=cofhZbwwFuYC&pgis=1 [Accessed February 3, 2015]. Kim, S., 2011. Taylor & Francis Online. Available at: http://www.tandfonline.com/doi/full/10.1080/1062726X.2011.555647#.VNBrz2iUdMA [Accessed February 3, 2015]. Parguel, B., Benoît-Moreau, F. & Larceneux, F., 2011. How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication. Journal of Business Ethics, 102(1), pp.15–28. Available at: http://link.springer.com/10.1007/s10551-011-0901-2 [Accessed February 3, 2015]. Roth, S., 2014. No Title. The things that go without saying: on performative differences between business value communication and communication on business values, International Journal of Business Performance Management, pp.15(3), 175–191.