Core Competencies Of West Designs

1. Give a brief description of your business. Describe your principal products and/or services.
West Designs is a highly-specialized digital marketing agency focused on creating relationships with growing businesses to serve them with impactful branding, highly functional and engaging websites, and business-changing inbound marketing.
West Designs dedicates itself to three core competencies:
1. Branding: We tell stories through design and messaging. We develop extensive identity packages for clients that include logo design, branding style guides, collateral design, and captivating communication strategies.
2. Web Design/Development: We develop highly functional and attractive web presences that build upon a client’s brand identity
Since our beginning, we’ve served companies ranging from plumbers to orthodontists, from Walt Disney executives to local utility companies, and from local non-profits to international speakers.
4. What are your company’s core values and mission?
In January of 2015 we adopted a mission to “make the Internet a better place by helping companies look good and get found online.” We operated under that mission statement for approximately six months until we could no longer see that definition being sufficient to define the killer work we were doing for our clients. We needed to define our “why.”
We love building brands and helping them grow, but what really fires us up is seeing how the relationship we build with our clients completely changes the lives of key stakeholders and their clients. We so strongly believe we can have that kind of impact, that we made it the mission of our
Build the West Designs brand
3. Embrace efficiency
a. Establish and implement best practices
b. Adopt a culture of continuous improvement
For each goal, we have a “champion” who steps up to be responsible for bringing that goal to life and defining measurable objectives. We meet every other week for a Strategic Action Planning Session to assign action items to each team member and hold one another accountable to our commitments.
We firmly believe that achieving these strategic goals will help us incrementally reach our vision, driven by our mission, and guided by our core values. We believe that achieving these strategic goals will not only help us achieve financial and client-based goals for West Designs, but also personal goals for our culture and workplace environment.
SECTION III. EMPLOYEE PRACTICES
1. What development opportunities are provided for staff members, along with additional benefits beyond healthcare packages?
In support of our core values of leadership and creativity, the whole team participates in an annual, full-day, international leadership event known as Leadercast. Leadercast provides our team with leadership presentations from some of the most impactful leaders around the world and offers a terrific forum for culture creation at West