Consumer Psychology In The Late 1800s To The Early 1900s

Consumer psychology in the late 1800s to the early 1900s dramatically affected advertising today. Consumer psychology is the study of how the human brain decides what to buy. Consumer psychology is closely related to marketing in the way that it analyses the human brain and tries to understand patterns. Between 1890-1925 advertising and marketing became huge in America (History of Consumer Behavior: a Marketing Perspective). Back in the 1800s there were no “brands,” merchants wanted to get news of their products to the public which ended up gradually forming different brands. When advertising first started it was typical to see some newspaper ads; because it was a new concept to people, newspaper ads were originally banned for being considered
There are many different parts to memory that the first consumer psychologists used; studies showed that when people were asked if they saw a campaign for a products such as shampoo, they could remember they saw it but they couldn't remember when or where. The types of memory they discovered from these experiments are now known as standard recall, recognition cues, and unconscious association. The research in these types of memory affected brands and still affect brands today (Understanding Memory in Advertising). Consumer psychologists also used sounds and tones to make people remember the company they are representing. Music, catch phrases, tunes/jingles, and slogans began to catch on in the early 1900s (History of Consumer Behavior: a Marketing Perspective). Sound repetition allowed people to memorize complex sounds in a very quick, effective and durable way, this was put into effect in advertising and great results showed immediately (How does the human brain memorize a sound?). Consumer psychologists also think about first impressions and want to instantly intrigue the viewers. They use pictures, people, exaggeration and product differentiation. Reporters mostly highlighted the wins of the Olympics, The New York Times (A Short History of Psychology for