The world of marketing is an ever-changing one. Not simply because consumers' desires change, but also because today marketers have more means than ever to reach potential customers. The Internet has made aspects of marketing much simpler and cheaper. We can now literally reach over a billion people world-wide. For multinational companies, this is a good means to create a connection with the people in each country they operate in. The following will examine the website of Victoria's Secret, as well as the "size does matter" epidemic in the United States.
One of the things that the Victoria's Secret website does very well is provide potential consumers with opportunities for additional exposure. On the home screen, the banner on the top has several links including: "Catalogue Quick Order" "Sign Up For Email" "Customer Service" "Your Account" "Shopping Bag". The links to catalogue order and email are both direct ways of showing the customer some of the things you have to offer. Below this section are the categories of products, which include: Bras, Panties, Sleepwear, Clothing, Shoes, Swim, Beauty, and Sale. By having these sections, it makes it very easy for potential consumers to navigate the site and discover some of what the company has to offer.
Internet has certain limitations when it comes to sensory stimulus. We cannot smell things, we cannot taste them, and we cannot feel them. In some cases we can see and hear them, but in most we can only see things on the Internet. That is what makes the marketing slightly trickier. One of the things that the Victoria's Secret website does is it has big pictures of girls. When advertising a sale, they typically use the color red for the writing. Currently, there are four major pictures on the home page. The main one has a link to the "Spring Sale and Specials" and the three below are advertising the Ipex Bra, Swim 2006, and Perfume. We can see from the site that the most...
Please join StudyMode to read the full document