Victoria Secret Ad: Summary and Response
Assignment #1: Summary and Response
Victoria’s Secret has several ads on television and in magazines that are most likely to bring attention to women. This particular ad contains an image of a women’s arm, her hand in a seductive position while holding a red bra in her fingers looking like she is about to drop it on the ground. The background is dark pink around the edges and gets lighter as it gets closer to the bra. This effect draws the audience in so they focus on the bra in the center of the ad. In small letters under the bra, at the bottom of the ad, there is text that says, “dress your boyfriend’s floor”, under that there are big bolded letters that say “Victoria’s Secret” with the website www.victoriassecret.com below. The font is in black to contrast the pink and stand out to the viewer. (Victoria’s Secret)
The ad is trying to persuade ladies from 16- mid 20’s, who tend to be sexually active but not settled down, to buy lingerie that they can feel good and look sexy in. It is suggestive toward the male population because they are saying their girlfriends should have bras that they can “dress their floors” with, suggesting that women buy the lingerie more so for their man. This relates to the sexism in our society today by how it’s making women feel like they need to please their man before themselves. Before all the provocative lingerie advertisements presented today, women used to buy comfortable bras that they would wear under clothing. There was a much less concern for the particular color and style of the bra. However, women are more concerned currently about what exactly the bras look like and if their boyfriend will think they are good enough.
This advertisement may seem like there is not much going on, but there is a great deal of underlying context that most people can’t identify. The position of the hand is showing that the bra isn’t just being used as an undergarment but as a sex symbol. Ethos is presented in the colors, while the bra is
Victoria’s Secret has several ads on television and in magazines that are most likely to bring attention to women. This particular ad contains an image of a women’s arm, her hand in a seductive position while holding a red bra in her fingers looking like she is about to drop it on the ground. The background is dark pink around the edges and gets lighter as it gets closer to the bra. This effect draws the audience in so they focus on the bra in the center of the ad. In small letters under the bra, at the bottom of the ad, there is text that says, “dress your boyfriend’s floor”, under that there are big bolded letters that say “Victoria’s Secret” with the website www.victoriassecret.com below. The font is in black to contrast the pink and stand out to the viewer. (Victoria’s Secret)
The ad is trying to persuade ladies from 16- mid 20’s, who tend to be sexually active but not settled down, to buy lingerie that they can feel good and look sexy in. It is suggestive toward the male population because they are saying their girlfriends should have bras that they can “dress their floors” with, suggesting that women buy the lingerie more so for their man. This relates to the sexism in our society today by how it’s making women feel like they need to please their man before themselves. Before all the provocative lingerie advertisements presented today, women used to buy comfortable bras that they would wear under clothing. There was a much less concern for the particular color and style of the bra. However, women are more concerned currently about what exactly the bras look like and if their boyfriend will think they are good enough.
This advertisement may seem like there is not much going on, but there is a great deal of underlying context that most people can’t identify. The position of the hand is showing that the bra isn’t just being used as an undergarment but as a sex symbol. Ethos is presented in the colors, while the bra is