Consumer Behaviour Project Report on Olpers Milk
|OLPERS MILK |
| Consumer Behavior’s Project |
|Spring 2008 |
| |
INTRODUCTION
Company
Engro is derived from the company logo of" Energy for Growth”. Engro Chemical Pakistan Limited (ECPL) is a Pakistani manufacturing and marketing company with its production based in Daharki (Sindh), Karachi and a new plant at Sahiwal. It is included in stock exchanges of Karachi, Lahore and Islamabad
During the past decade it has diversified its business and now owns subsidiary companies like Engro Foods Limited and Engro Energy Limited. It is considered the leading business group of Pakistan.
For our project, we will be focusing on Engro Foods and specifically on Olpers Brand of tetra packed milk.
History and Current Status
Engro chemicals Pakistan is the second largest producer of urea fertilizers in Pakistan. It was initially known as Exxon chemicals Pakistan until in 1991, Exxon decided to divest its fertilizer business on a global basis. The employees of then Exxon Chemical Pakistan Limited, in partnership with leading international and local financial institutions bought out Exxon’s 75 percent equity. This was one of the most successful buy out by the employees of a company in the history of corporate field in Pakistan. From then on, the company has outperformed all of its competitors and is still climbing the ladder of excellence in its core business of fertilizers and has successfully diversified its business in the form of Engro foods and Engro Energy. Its performance & outlook is following the declared Vision “to be the Premier Pakistani Enterprise with a global reach, passionately pursuing value creation for all stake holders.” The product that we have chosen "Olper's milk" is the product produced by Engro foods, one of the subdivisions of Engro.
Principal products
| Consumer Behavior’s Project |
|Spring 2008 |
| |
INTRODUCTION
Company
Engro is derived from the company logo of" Energy for Growth”. Engro Chemical Pakistan Limited (ECPL) is a Pakistani manufacturing and marketing company with its production based in Daharki (Sindh), Karachi and a new plant at Sahiwal. It is included in stock exchanges of Karachi, Lahore and Islamabad
During the past decade it has diversified its business and now owns subsidiary companies like Engro Foods Limited and Engro Energy Limited. It is considered the leading business group of Pakistan.
For our project, we will be focusing on Engro Foods and specifically on Olpers Brand of tetra packed milk.
History and Current Status
Engro chemicals Pakistan is the second largest producer of urea fertilizers in Pakistan. It was initially known as Exxon chemicals Pakistan until in 1991, Exxon decided to divest its fertilizer business on a global basis. The employees of then Exxon Chemical Pakistan Limited, in partnership with leading international and local financial institutions bought out Exxon’s 75 percent equity. This was one of the most successful buy out by the employees of a company in the history of corporate field in Pakistan. From then on, the company has outperformed all of its competitors and is still climbing the ladder of excellence in its core business of fertilizers and has successfully diversified its business in the form of Engro foods and Engro Energy. Its performance & outlook is following the declared Vision “to be the Premier Pakistani Enterprise with a global reach, passionately pursuing value creation for all stake holders.” The product that we have chosen "Olper's milk" is the product produced by Engro foods, one of the subdivisions of Engro.
Principal products