Market Analysis & Sales Development of Amul Milk

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  • Topic: Milk, Amul, Powdered milk
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  • Published : August 1, 2012
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“Market Analysis & Sales Development of Amul Milk”
This study was conducted from 8th June 09 to 8th August 09

At Gujarat Co-operative Milk Marketing Federation Limited

ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment of the requirements of PGDM (2008-10)

Company Guide:

Faculty Guide:


The PGDM programme is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.

In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.

Training is an integral part of PGDM and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training.

During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life.

In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that “Experience is best teacher”.


The following summer internship project report titled “MARKET ANALYSIS & SALES DEVELOPMENT OF AMUL MILK” at Gujarat Co-operative Milk Marketing Federation Ltd., Pune from 8th June 2009 to 8th August 2009 is here by approved as a certified study in management carried out and presented in a manner satisfactory to warrant it’s acceptance as a prerequisite for the award of post-graduate diploma in management (PGDM). For which it has been submitted. It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made, opinion expressed on conclusion drawn therein but approve the summer internship report only for the purpose it is submitted.

Signature Prof. K.K BHASIN Faculty guide

Signature Mrs. K Madhavi Director


This is to certify that Mr. Prasanta Kumar Mohapatra, Roll No. A-7028 a student of course PGDM from the institute Asian School of Management has done his summer training at GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LIMITED, PUNE.

The project work entitled “MARKET ANALYSIS & SALES DEVELOPMENT OF AMUL MILK” has done under the supervision of Mr. K.K. BHASIN faculty member of ASIAN SCHOOL OF MANAGEMENT.

The project work embodies the original work done by Mr. Prasanta Kumar Mohapatra during his summer project training period.

Signature Prof. K.K BHASIN Faculty guide


With immense pleasure, I would like to present this project report for Gujarat Co-operative Milk Marketing Federation Ltd. It has been an enriching experience for me to undergo my summer training at “GCMMF”, which would not have possible without the goodwill and support of the people around. As a student of “Asian School of Management”, Pune I would like to express...
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