Consumer Behavior
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IQRA UNIVERSITY
“Comparative analysis of consumer preferences for women clothing brands in Pakistan”
Foreign brands Vs Local brand
Consumer Behavior
Research Project Report
Submitted to:
Shahnawaz Adil
PREPARED BY:
Jawaria Vohra 4533
(javeria.vohra@hotmail.com)
Komal Sarwar 4172
( komi.sarwar@hotmail.com)
Mehwish fareed 4266
(m4mehwish32@gmail.com )
Huma sohail
(humasohail90@gmail.com)
Mariam Shahid
(mariam-marry@hotmail.com)
CHAPTER 1
INTRODUCTION
1. Introduction.
The topic is being researched upon because the Pakistani women now play a vital role in the economy of Pakistan and now have a greater buying power and consumption pattern while purchasing clothes. Clothing is one of the most essential factors of one’s daily life, especially when it comes to women. Gone are the days when women used to sit back at home and their husbands used to shop and buy them a dress a month. Contrary to it the contemporary fashion market is being revolutionized and being known by the women clothing industry at its major part
1.2 Background
Globalization has lead to a vast information and decision making set for everyone. Due to globalization, people are aware of product, their attributes, quality, prices and the number of substitutes they can refer for a certain product or service. As a result of globalization, a gap between nations and their culture have reduced, and people are adopting the trends of other countries along side with their own. Since the last few decades, Pakistan has also been experiencing a swift and rapid rate towards urbanization. People have become knowledgeable and are familiar with the latest trends of the on-going world. A huge change is observed within the people of Pakistan in terms of their life routine and lifestyle.
Women in Pakistan are carrying out a wider role. There is a profound change observed in the female of the country. They have realized their own importance;
IQRA UNIVERSITY
“Comparative analysis of consumer preferences for women clothing brands in Pakistan”
Foreign brands Vs Local brand
Consumer Behavior
Research Project Report
Submitted to:
Shahnawaz Adil
PREPARED BY:
Jawaria Vohra 4533
(javeria.vohra@hotmail.com)
Komal Sarwar 4172
( komi.sarwar@hotmail.com)
Mehwish fareed 4266
(m4mehwish32@gmail.com )
Huma sohail
(humasohail90@gmail.com)
Mariam Shahid
(mariam-marry@hotmail.com)
CHAPTER 1
INTRODUCTION
1. Introduction.
The topic is being researched upon because the Pakistani women now play a vital role in the economy of Pakistan and now have a greater buying power and consumption pattern while purchasing clothes. Clothing is one of the most essential factors of one’s daily life, especially when it comes to women. Gone are the days when women used to sit back at home and their husbands used to shop and buy them a dress a month. Contrary to it the contemporary fashion market is being revolutionized and being known by the women clothing industry at its major part
1.2 Background
Globalization has lead to a vast information and decision making set for everyone. Due to globalization, people are aware of product, their attributes, quality, prices and the number of substitutes they can refer for a certain product or service. As a result of globalization, a gap between nations and their culture have reduced, and people are adopting the trends of other countries along side with their own. Since the last few decades, Pakistan has also been experiencing a swift and rapid rate towards urbanization. People have become knowledgeable and are familiar with the latest trends of the on-going world. A huge change is observed within the people of Pakistan in terms of their life routine and lifestyle.
Women in Pakistan are carrying out a wider role. There is a profound change observed in the female of the country. They have realized their own importance;