Japanese car are getting more and more popular in these few decades. In 2007, Japan turned into the world’s largest vehicle producer and became one of main players in international vehicle industry (Jeffrey Hays 2009). For instance, Honda, a well-known Japanese vehicle producer, it is also one of the best car sellers in Malaysia. Honda Malaysia Sdn Bhd was born in 15 November 2000 as a result of the formation of partnership between Honda Motor Co. Ltd. of Japan, DRB-HICOM Berhad and Oriental Holdings Berhad. It produces a wide range of product besides car, motorcycles, automobiles, power products (such as motorboats), aircraft engines (HondaJet), humanoid robot (ASIMO), fuel cell vehicles and solar films.
The company promised to deliver highest customer satisfaction to Malaysians than his rivals and holds the principles: i) Respect for the Individual ii)The Three Joys (Soichiro Honda 1951) iii) Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction. The three joys were presented by Soichiro Honda, it consists of joy of buying, joy of selling and joy of creating. The Joy of buying belongs to the happiness of customers who bought product from Honda. Honda wishes their customer will be glad for buying their product. The joy of selling belongs to the reseller of Honda’s product. Honda hopes the product they delivery is always in high quality which generates profit for the reseller. The last joy belongs to the engineer. Honda. It refers to the happiness of an engineer when he manufactures a product which is high quality and valuable to the society. The three joys became motto of Honda since that. Honda Malaysia also strongly emphasizes its slogan “The power of dream” which signifies turning dream to reality, a future with better technology and value.
With a variety of car models, from the lower-priced City to the higher-priced Accord, Honda could...
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