Motorcycle and Honda

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TUTORIAL PREPARATION
INTERNATIONAL MARKETING (MKT 343)

1. How can companies learn from Honda’s investment in the Indian market? Honda had showed a great way to invest in the Indian market as in they choose to generate a new model in vehicle aspect. During that time, Honda arrived at the right time because the country is under low vehicle-penetration rate and the country expects vehicle production will increase by 9% annually to 2011. Before Honda starts its business over the country, they choose Hero as their business partner because Honda realised the potential by finding synergies between the two firms which is Honda and Hero. Both combine as a partnership and invented a motorcycle. Other than that, Honda utilise the experience and market knowledge to understand the country needs and produce according to their demand because selling motorcycle in India is extremely profitable business. After succeed two-wheeler motor vehicle manufacturer in the world, Honda continue to take opportunity to establish another Honda giant, Honda Siel Cars India Ltd (HSCL). Then they enrich Indian users lifestyle by forming Honda R&D (India) (HRID) Pty Ltd. Thus, Honda had adapted the country’s lifestyle which helps them to achieve the demand of people in India.

2. Honda and Hero – what made them such a great partnership? Honda had chosen Hero which creates a great partnership between them. Hero was built in the network of independent bicycle dealers which had already established one of India’s leading bicycle brands meanwhile Honda had been waiting for years to sell motorcycles I India because the country’s motorcycle business is extremely profitable. Then Honda realised the potential between this two firm where they had shared a similar operating disciplines and the potential of converting Hero’s large network of bicycle dealers to motorcycle dealers. Hero Honda successful show as the largest two-wheeler motor vehicle manufacturer in the world and in India its...
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