The Trends in the Car Industry Changed Radically from the Beginning of the 80s.

Topics: Automotive industry, Renault, Japan Pages: 2 (687 words) Published: August 2, 2011
Malaysia is the only country to have independent brand passenger cars and the second largest automobile market in Southeast Asian. The government implements a series of favourable policies to support the birth and development of auto companies. It along the way seems as so smooth, but also as the hothouse flowers and lack of the capability of fighting. Malaysia is ASEAN's largest passenger car market but also a gateway into ASEAN and a springboard for other countries. Many entrepreneurs of world car have valued it and the automotive market in Malaysia has become a “battleground”. Toyota, Honda, Nissan, Kia, Hyundai, Mercedes-Benz of Germany, BMW, Volvo and other world-renowned automobile manufacturers have already entered the market in Malaysia. Proton is a household name and the pride of Malaysia. The prime minister of Malaysia, Dr. Mahathir Mohammad began to develop the national automotive industry in a voice of opposition at the early 80s of 20th century .The Malaysian National Automotive Industry Corporation – car company Proton was born in the year of 1983. “Proton” is the name gave by prime minister and Proton is using the Malaysia's emblem as a car standard. The technical level has been improved after the Proton cooperation with Mitsubishi. Proton did not reliance too much on Mitsubishi from the beginning of cooperation and it has always insisted on independence and self-development. In 1996, Proton acquired 80% shares of the famous British sports car manufacturer Lotus .Thus, the technology, research and development improved rapidly. Since then, the Proton has acquired the Detroit automotives design centre to meet the different needs of domestic and international market companies. It has developed independently from the car production and sales capacity. In addition, Proton continues to expand the investment, which is the establishment of the first Motor City in Southeast Asia. Besides that, the successful of Proton make that the government of Malaysia...
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