Preview

Compare the ways in which the texts achieve their purpose

Satisfactory Essays
Open Document
Open Document
682 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Compare the ways in which the texts achieve their purpose
English – Unseen practice
Compare the ways in which the texts achieve their purpose

Text A is an advertisement for Abernethy biscuits; it was published on 19th June 1830 in the courier, a Manchester paper. This text is trying to appeal to all ages. Text B is also an advertisement for Weston biscuits. It was published in Good Housekeeping magazine in 1943 during the Second World War. This magazine was very popular amongst the women before and during the war.
Both texts have different approaches to achieving their purpose and that is why their structures are very dissimilar. For instance text A is an advertisement in the paper which means that there are no illustration to support the advertisement, however the layout of the advertisement is like a poem which adds a more friendly approach to the reader as it makes it softer and less aggressive to the reader. Whereas text B is advertised in a magazine meaning that there is more room and that the advertisement needs to stick out and by using the image it aids the advertisement to relate to the women reading the magazine as the image is of a working woman during the war.
Both texts use different methods to attract the reader such as Text B uses different fonts to help interest the reader; therefore the reader will be encouraged to keep reading as the fonts help to keep the attention of the reader and to entertain the reader as the advertisement goes on. Text A on the other hand only uses the same font throughout the advertisement but uses a rhyming method to keep the reader entertained and motivated to carry on reading, this assists the advertisement to sell their product as it relates to all of the people reading the advertisement.
Both the advertisements use different language choices. In text A we can see that the type of language used is what would be used during the 1830’s such as the words, “quickly hie”, and “King’s Arm nigh” this sort of words help us to understand the context of the advertisement as

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.…

    • 261 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The writer divided the advertisement into two elements and begun to explain…

    • 287 Words
    • 2 Pages
    Good Essays
  • Good Essays

    There are many differences and summaries between the book and the movie the coronals of Narnia the lion, witch and wardrobe. For example; “In the movie, they crossed that river (jumping over ice bergs, Megrim confronting them on the river, etc), while I'm pretty sure that in the book they didn't cross it, but walked along it or something... can't fully recall. Also, I'm pretty sure in the book they were only confronted by Megrims once after Edmund betrayed them (when Peter fought him), but in the movie there was also the aforementioned confrontation on the river.…

    • 409 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Concise description of the advertisement (no more than 2 or 3 sentences; does not include analysis):…

    • 904 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Among the major differences between the two essays is the way they are structured. In the essay “How…

    • 1546 Words
    • 7 Pages
    Good Essays
  • Good Essays

    In the RTA advertisement ‘Notes’ the use of no dialogue is so the importance of photographic images is essential for conveying the point of view of the advertisement, which is ‘slow down’. The photographic images show the last message left by each young person and the rush they are in. The images are shown in a…

    • 616 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The advertisement uses many different sizes and colors within the whole image. The top Cover Girl is in the light green color reflecting back to the idea of softness and it is the vantage point for a person’s eyes. It is very bold and automatically draws attention to the top half of the advertisement. Also, the different very black and dark bold text at the bottom of the page seems intriguing for a few reasons. First, the different font types and sizes attempt to make you really see the first three lines very clearly and get an understanding of what the product is. However, the work “new” happens to be in green followed by “natureluxe silk foundation” with “luxe” being bolded, suggesting that this product is truly “luxury touched by nature;” which is in very small print right below that as well. In addition, I find it interesting that the two black bolded lines both have the word “air” in them and also soft, air-like words, such as “fresh” and “breath.” To me this is suggesting that even though the text may be dark and bold, this product is still going to make the user feel fresh and…

    • 630 Words
    • 3 Pages
    Good Essays
  • Better Essays

    In contrast to this, text 2 makes use of imperative sentences such as, “Recommend this to your customers” and “Order of your jobber or write us for prices”. This is as if the audience is directly telling its customers to do things, to help them promote their product further, or to purchase their product for themselves. This coincides with the purpose of the advert, and it also aids in engaging the audience as it addresses them directly, and also rather…

    • 1472 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Two letters talking about the same thing, have different views on advertising in schools. One says it is good the other says it is bad, but how does the tone of both letters effect the persuation?…

    • 236 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Rhetorical Analysis

    • 3465 Words
    • 14 Pages

    Familiar examples of figures of speech include rhyme and metaphor; dozens more are catalogued in classical sources (Corbett 1990). Because they are artful, rhetorical figures are not errors or solecisms; and because the template is independent of the specific content asserted, figures may be considered a stylistic device. Under this conception, rhetorical figures could be advantageous to advertisers for several reasons. Most important, artful deviation adds interest to an advertisement. For instance, a cigarette ad that proclaims “Today’s Slims at a very slim price” should be more engaging to the consumer than one that 38 JOURNAL OF CONSUMER RESEARCH reads “Today’s Slims at a very low price.”…

    • 3465 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Text Anaylsis

    • 429 Words
    • 2 Pages

    4.) Does this advertisement say something about modern American culture? What about the advertisement is unique to our current time that might not have necessarily worked in the past?…

    • 429 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Both the advertisements relate to adventure and spending time with family. They both have captions in the center of the page to grab the audience. “Buy one headlight, get two hands free” (People Magazine 76) and “Amazon asked us to take the kindle Paperwhite with us on the road. We stopped outside Torres Del Paine National Park to let the girls explore, while I downloaded Lonely Planet South America and planned our next move” (People Magazine 44). Both advertisements relate to a family oriented aspect but also an adventurous aspect…

    • 1209 Words
    • 5 Pages
    Better Essays
  • Good Essays

    English Anthology

    • 1228 Words
    • 5 Pages

    Text 2 is called ‘Eating Out’ it is poem by U A Fanthorpe about a transition of relationships overtime whereas Text 29 is a novel extract from The Warden by Anthony Trollope written around the time of Oliver Twist about a dining experience at Plumstead Episcopi. ‘Eating Out’ is a poem that is written in seven couplets with fifteen lines and with the purpose to inform and entertain. Whereas Text 29 is a novel extract written in complete prose with just one paragraph, including the use of enjambment and outmoded sentence structure, which mainly consist of extremely long sentences. This is said to be outmoded because sentence structuring mainly consists of a variety of structures nowadays. Text 29 also includes the use of synthetic listing whereby the ‘and’ is missed out making the text conclusive and attracting an audience because it makes the extract seem strong and convincing therefore implying the reader to believe there may be a slight pleasure in the art of dining. This also makes the extract conventional and shows the readers that it adheres to the conventions of a book extract which attracts the readers into reading on.…

    • 1228 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The two sources that I am going to compare are Source 3 and Source 2. Source 2 is an article aimed for anyone who is interested in swimming or even people who like to read about incredible accomplishments made by other people. The text is formal and is about Philippe Croizon who in 2 years learnt to swim without his limbs. He lost of all of his limbs in 1994 while he was removing a television aerial from a roof and it hit a power line. However source 3 is a book extract aimed at adults who like reading about geography in general. The text is formal and is about Christopher Ondaatje who crosses part of Lake Victoria. On his journey there he talks about the spectacular sunrise he sees behind Mwanza. He also talks about the experience with ferry rides and the past experience about one of those ferries going down just outside Mwanza and that people were killed.…

    • 599 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience; whichever ad appeals to the consumer the most that is the product that they will be interested in buying.…

    • 1722 Words
    • 7 Pages
    Better Essays