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Company Report

COMPANY REPORT AMUL INDIA Session: 2015-2016

Submitted to: Submitted by:
Mr. Rajneesh Mishra Kunal Sharma
Economics Faculty AUD 2298
Amity University Dubai M.B.A. (Entr)

Acknowledgement
I, Kunal Sharma, sincerely thank and acknowledge the valuable inputs and guidance extended to me by Mr. Rajneesh Mishra, Professor of Economics at Amity University Dubai, towards successful completion of this COMPANY REPORT “AMUL INDIA”

I offer my sincere thanks to all my classmates for their enduring support in every aspect for the completion of this COMPANY REPORT.

Thanking you,

Yours sincerely,

Kunal Sharma
AUD 2298
MBA (Entrepreneurship)
Amity University Dubai.

Table of Content

INTRODUCTION

We are discussing about the famous and popular brand and company AMUL INDIA. AMUL is started in the year of 1946 in ANAND (GUJARAT), ANAND is the city in Gujarat and also known as home of AMUL. AMUL is started by the GCMMF (Gujarat Cooperative Milk Marketing Federation) and by the Dr. Verghese Kurien. Dr. Kurien is the father of AMUL (Concept) and father of White Revolution. AMUL has provided many milk products and many other services in India and other countries in the world. AMUL use different types of strategies related with the customer’s satisfaction and their attraction. AMUL also have many milk plants in India and other countries in the world. Now-a-days AMUL is a very large organization in the food and beverages sector in India, Asia and all over the world. AMUL plays a very important role in Indian Milk Market. Customers and peoples are believed in the AMUL. So AMUL is became a successful brand in India.

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