(Company Analysis) Kathmandu Holdings Limited

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Table of contents

1.EXECUTIVE SUMMARY
2.INTRODUCTION
3.HISTORY
4.CORE VALUES
5.BUSSINESS OVERVIIEW
5.1.Market
5.1.1.Specialist
5.1.2.Mainstream/lifestyle
5.1.3.General merchandise retailers
5.2.Market participants: retailers
5.3.Market participants: wholesalers/brand competitors
5.4.List of Major Competitors in the industry (Australian stores New Zealand stores) 6.CUSTOMER TRENDS
7.BUSINESS MODEL
8.MARKETING ACTIVITY AND PRODUCT STRATEGY
8.1.Marketing activity
8.2.Brand planning
8.3.Customer research
9.BRAND HIGHLIGHTS
9.1.Brand recognition
9.2.A market leader in Australia and New Zealand
9.3.Technical products with wide market appeal
9.4.Distinct advantages from Vertical integration
9.5.Attractive and stable margins
9.6.Significant store rollout potential
10.FUTURE VISION
10.1.New store rollout
10.2.Upgrade existing store network
10.3.Target stores
10.4.Introducing new products
10.5.Grow and Maximise the Customer Database
11.CUSTOMER CATEGORIES
11.1.Young Go-Getters
11.2.Adventurous Families
11.3.Older Outdoor Enthusiasts
12.OPERATIONAL EFFICIENCIES
13.RESOURCES / CAPABILITIES
14.COMPANY.S PRODUCTS
15.GOVERNANCE SYSTEM
15.1.Board Charter
15.2.Code of Conduct
15.3.Continuous Disclosure Policy
15.4.Securities Trading Policy
15.5.Audit and Risk Committee
15.6.Remuneration and Nomination Committee
15.7.Communications Strategy

16.ANALYSIS
16.1.Key investment risks on the company and Challenges
17.SPONSORSHIPS
18.CONCLUSION
19.REFERENCES / BIBLIOGRAPHY

1. EXECUTIVE SUMMARY

A Kathmandu holding limited is a designer, marketer and retailer of clothing and equipment for travel and adventure. It operates in New Zealand, Australia and the United Kingdom. Kathmandu is a leading retailer of clothing and equipment for travel and adventure in Australia and New Zealand and has a small presence in the UK.

Kathmandu.s product offering generally falls into two retailing statistical categories: apparel retailing and recreational goods retailing. The sizes of the Australian apparel retail and recreational goods retailing categories for the year ended August 2009 were approximately Au$19.1 billion and Au$4.8 billion respectively. The sizes of the New Zealand apparel retail and recreational goods retailing categories for the year ended July 2009 were approximately NZ$3.0 billion and NZ$2.3 billion respectively.

The company is Limited Liability Company incorporated in New Zealand and the Head Office is s in Christchurch, with a second Head Office and distribution centre in Melbourne dedicated to looking after the Australian stores. Recently, a third distribution centre was acquired in London to assist with the growing number of stores in the UK.

Since its establishment 22 years ago, Kathmandu has become a leading specialist in quality clothing and equipment for travel and adventure in New Zealand and Australia.

Kathmandu has grown from a small retailer of adventure clothing and equipment to a vertically integrated business with a significant retail presence. Approximately 95% of sales in Kathmandu stores are Kathmandu-branded products, manufactured by third parties using Kathmandu sourced or specified material and designs. The Company does not sell these products via wholesale channels and consequently achieves both a wholesale and a retail margin on these sales.

Founded in 1987, Kathmandu was bought out by Goldman Sachs JB Were and Quadrant Private Equity in 2006, and the company says it has opened 36 new stores since then to have a total of 85 stores in Australia and New Zealand, and 6 in the UK. In November 2009 Kathmandu Holdings Limited was listed on the Australia and New Zealand Stock Exchanges.

2. INTRODUCTION

KATHMANDU HOLDINGS LIMITED

ASX Code: KMD

ITS Abbreviation: KATHMANDU

ISIN: NZKMDE0001S3

Home Branch: Sydney

Industry Classification: 2520 - Consumer Durables & Apparel

Registered Office:

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