(Company Analysis) Kathmandu Holdings Limited
Table of contents
1.EXECUTIVE SUMMARY
2.INTRODUCTION
3.HISTORY
4.CORE VALUES
5.BUSSINESS OVERVIIEW
5.1.Market
5.1.1.Specialist
5.1.2.Mainstream/lifestyle
5.1.3.General merchandise retailers
5.2.Market participants: retailers
5.3.Market participants: wholesalers/brand competitors
5.4.List of Major Competitors in the industry (Australian stores New Zealand stores)
6.CUSTOMER TRENDS
7.BUSINESS MODEL
8.MARKETING ACTIVITY AND PRODUCT STRATEGY
8.1.Marketing activity
8.2.Brand planning
8.3.Customer research
9.BRAND HIGHLIGHTS
9.1.Brand recognition
9.2.A market leader in Australia and New Zealand
9.3.Technical products with wide market appeal
9.4.Distinct advantages from Vertical integration
9.5.Attractive and stable margins
9.6.Significant store rollout potential
10.FUTURE VISION
10.1.New store rollout
10.2.Upgrade existing store network
10.3.Target stores
10.4.Introducing new products
10.5.Grow and Maximise the Customer Database
11.CUSTOMER CATEGORIES
11.1.Young Go-Getters
11.2.Adventurous Families
11.3.Older Outdoor Enthusiasts
12.OPERATIONAL EFFICIENCIES
13.RESOURCES / CAPABILITIES
14.COMPANY.S PRODUCTS
15.GOVERNANCE SYSTEM
15.1.Board Charter
15.2.Code of Conduct
15.3.Continuous Disclosure Policy
15.4.Securities Trading Policy
15.5.Audit and Risk Committee
15.6.Remuneration and Nomination Committee
15.7.Communications Strategy
16.ANALYSIS
16.1.Key investment risks on the company and Challenges
17.SPONSORSHIPS
18.CONCLUSION
19.REFERENCES / BIBLIOGRAPHY
1. EXECUTIVE SUMMARY
A Kathmandu holding limited is a designer, marketer and retailer of clothing and equipment for travel and adventure. It operates in New Zealand, Australia and the
United Kingdom. Kathmandu is a leading retailer of clothing and equipment for travel and adventure in Australia and New Zealand and has a small presence in the UK.
Kathmandu.s product offering generally falls into two retailing statistical categories: apparel retailing
1.EXECUTIVE SUMMARY
2.INTRODUCTION
3.HISTORY
4.CORE VALUES
5.BUSSINESS OVERVIIEW
5.1.Market
5.1.1.Specialist
5.1.2.Mainstream/lifestyle
5.1.3.General merchandise retailers
5.2.Market participants: retailers
5.3.Market participants: wholesalers/brand competitors
5.4.List of Major Competitors in the industry (Australian stores New Zealand stores)
6.CUSTOMER TRENDS
7.BUSINESS MODEL
8.MARKETING ACTIVITY AND PRODUCT STRATEGY
8.1.Marketing activity
8.2.Brand planning
8.3.Customer research
9.BRAND HIGHLIGHTS
9.1.Brand recognition
9.2.A market leader in Australia and New Zealand
9.3.Technical products with wide market appeal
9.4.Distinct advantages from Vertical integration
9.5.Attractive and stable margins
9.6.Significant store rollout potential
10.FUTURE VISION
10.1.New store rollout
10.2.Upgrade existing store network
10.3.Target stores
10.4.Introducing new products
10.5.Grow and Maximise the Customer Database
11.CUSTOMER CATEGORIES
11.1.Young Go-Getters
11.2.Adventurous Families
11.3.Older Outdoor Enthusiasts
12.OPERATIONAL EFFICIENCIES
13.RESOURCES / CAPABILITIES
14.COMPANY.S PRODUCTS
15.GOVERNANCE SYSTEM
15.1.Board Charter
15.2.Code of Conduct
15.3.Continuous Disclosure Policy
15.4.Securities Trading Policy
15.5.Audit and Risk Committee
15.6.Remuneration and Nomination Committee
15.7.Communications Strategy
16.ANALYSIS
16.1.Key investment risks on the company and Challenges
17.SPONSORSHIPS
18.CONCLUSION
19.REFERENCES / BIBLIOGRAPHY
1. EXECUTIVE SUMMARY
A Kathmandu holding limited is a designer, marketer and retailer of clothing and equipment for travel and adventure. It operates in New Zealand, Australia and the
United Kingdom. Kathmandu is a leading retailer of clothing and equipment for travel and adventure in Australia and New Zealand and has a small presence in the UK.
Kathmandu.s product offering generally falls into two retailing statistical categories: apparel retailing