Company Analysis

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HMB 524 Marketing Strategy

Organization Analysis:

Just Group

Prepared for
Barbara Evans

Prepared by
Rangsikul Likhitthanawong

Executive Summary

This report will examine Just Group Ltd, the number one market leader in fashion and apparel retail store in Australia. The objective of this report is to review current strategies used by Just Group with regarding to seven traits model according to Schumann, P. A. 1994. Besides, future strategies recommendation will be provided as the key for the company to sustain competitive advantage. Just Group is a number one market leader in fashion and apparel retail store in Australia. The sale of the company continues to increase while the number of stores increases as well. The external environment analysis covers Porter’s 5 forces, PEST analysis. Five Forces analysis shows the high intensity of industry competition. PEST analysis shows the result that external factors affect Just Group in several ways. On the other hand, SWOT analysis is complied for internal environment analysis. In the part of strategy review, it is done using the Seven Traits of Organization model as the principle. (Schumann 1994). The summary of each trait review is as follows: Strategy review – Customers driven

Just Group has seen an importance of acquiring customer satisfaction, so the organization has adopted some customer-oriented strategies which are offering latest fashion to diversified target market, launching loyalty program to keep customers, moving along with changing in customer taste, and developing customer commitment throughout its organization Strategy review – Technology driven

To manage all retail stores, Just Group needs some effective technological management program to organize its retailing. Just Group deploys an outsourced information system in managing retail chains from Retail Directions Strategy review – Competition driven

Just Group concerns both direct and indirect competitors. The company tries to expand its product to cover all target to act against the competitors. Strategy review – Stakeholders driven
The key players identified are shareholder, suppliers, buyers, government, environment and community Strategy review – Resources driven
Three categories of resources are focused by the company. They are physical resources, human resources, and organizational resources. Strategy review – Culture/Leadership driven
The overall performance of people within the organization and motivation are driving success to the company. Strategy review – Project driven
Just Group is always involved in project which requires time, cost and resources as constraints. The main projects are launching new product arrival, community support, lifting up internal performance and market expansion.

Finally, the Balance Scorecard is used in determining the company’s objectives covering four perspectives, which are finance, customer, internal process and learning & innovation, and then the strategies are relatively created with those objectives as well as the environment analysis and strategy reviews.

Table of contents

Executive Summary1
Table of contents3
2.Organization background5
2.1Organization history5
2.2Organization overview5
2.3Vision and mission6
3.Industry coverage6
3.1Porter’s 5 forces analysis6
3.2PEST analysis7
3.3SWOT analysis7
4.Strategic review8
4.1Customer driven8
4.2Technological driven9
4.3Competition driven9
4.4Stakeholder driven10
4.5Resources driven12
4.6Culture/leadership driven13
4.7Project driven14
6.Future strategy recommendation15
6.1Financial perspectives16
6.2Customer perspective17
6.3Internal Perspective17
6.4Learning and growth perspective18
Appendix 1: Just Group’s history21
Appendix 2: Porter’s 5 forces22
Appendix 3: PEST analysis24
Appendix 4: SWOT analysis26
Appendix 5: Brand...
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