HMB 524 Marketing Strategy
This report will examine Just Group Ltd, the number one market leader in fashion and apparel retail store in Australia. The objective of this report is to review current strategies used by Just Group with regarding to seven traits model according to Schumann, P. A. 1994. Besides, future strategies recommendation will be provided as the key for the company to sustain competitive advantage. Just Group is a number one market leader in fashion and apparel retail store in Australia. The sale of the company continues to increase while the number of stores increases as well. The external environment analysis covers Porter’s 5 forces, PEST analysis. Five Forces analysis shows the high intensity of industry competition. PEST analysis shows the result that external factors affect Just Group in several ways. On the other hand, SWOT analysis is complied for internal environment analysis. In the part of strategy review, it is done using the Seven Traits of Organization model as the principle. (Schumann 1994). The summary of each trait review is as follows: Strategy review – Customers driven
Just Group has seen an importance of acquiring customer satisfaction, so the organization has adopted some customer-oriented strategies which are offering latest fashion to diversified target market, launching loyalty program to keep customers, moving along with changing in customer taste, and developing customer commitment throughout its organization Strategy review – Technology driven
To manage all retail stores, Just Group needs some effective technological management program to organize its retailing. Just Group deploys an outsourced information system in managing retail chains from Retail Directions Strategy review – Competition driven
Just Group concerns both direct and indirect competitors. The company tries to expand its product to cover all target to act against the competitors. Strategy review – Stakeholders driven
The key players identified are shareholder, suppliers, buyers, government, environment and community Strategy review – Resources driven
Three categories of resources are focused by the company. They are physical resources, human resources, and organizational resources. Strategy review – Culture/Leadership driven
The overall performance of people within the organization and motivation are driving success to the company. Strategy review – Project driven
Just Group is always involved in project which requires time, cost and resources as constraints. The main projects are launching new product arrival, community support, lifting up internal performance and market expansion.
Finally, the Balance Scorecard is used in determining the company’s objectives covering four perspectives, which are finance, customer, internal process and learning & innovation, and then the strategies are relatively created with those objectives as well as the environment analysis and strategy reviews.
Table of contents
Table of contents
Vision and mission
Porter’s 5 forces analysis
Future strategy recommendation
Learning and growth perspective
Appendix 1: Just Group’s history
Appendix 2: Porter’s 5 forces
Appendix 3: PEST analysis
Appendix 4: SWOT analysis
Appendix 5: Brand...
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