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Gap Inc Company Analysis

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Gap Inc Company Analysis

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  • October 29, 2012
  • 19460 Words
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Table of Contents
Executive Summary3
Situation Analysis
Company5
Customers19
Context23
Competitors26
Collaborators44
Growth Strategy
Detailed Description of Growth Strategy48
Goals & Objectives48
Segmentation48
Targeting49
Positioning49
Internal and Sustainable Growth Rates49
Strategy Execution
Product52
Place56
Promotion62
Price63
Implementation & Control
Timing and Implementation Actvities69
Sales Estimates69
Forecasts/Estimates70
Sensitivity Analysis71
Conclusion
Conclusion73
Appendix
Appendix A: Organizational Structure75
Appendix B: SWOT Analysis77
Appendix C: Income Statement80
Appendix D: Balance Sheet81
Appendix E: Statement of Cash Flows83
Appendix F: Ratio Comparison85
Appendix G: Proforma Statements86
Appendix H: Store Count by Country87
Works Cited88
Executive Summary

Gap, Inc. has a team that has concluded upon creating a new product line to be implemented throughout its stores. This product line will bring larger profits and more attention to Gap, Inc., revitalizing the company’s image. The exciting new product is a line of bedding called “Bed in a Bag”. This is a revolutionary step for Gap, Inc. and will be attractive to all ages while upholding the quality and style standards associated with any other Gap, Inc. product. “Bed in a Bag” will come in five distinct designs, all appealing to a slightly different target markets based on age, culture, and gender. The five designs include Plaid Pad, Californication, Susie...