MAJOR COMMUNICATION CHALLENGES IN THE BUSINESS WORLD TODAY
Communication is defined as the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual or electronic channels. Simply put, communication is the exchange of information between people. It is important to get feedback from your audience and vice versa for the process of communication to take place effectively. The feedback can be either positive or negative. It is any communication used in an organization with an intention to promote a product, improve service or with the intention to make a sale. This type of communication also occurs within the organization between the management and employees. It has purpose and a lot of attention is given to the details. Business communication has undergone a lot of transformation as a result of the growth of information technology that has changed the whole concept of communication. In the past, businesses had a model of communication that left very little room for interaction and conversation with the receiver of the message. Currently the model that works and is now used by most organisations is one that gives room to both conversation and interaction with the receivers. Communication is very vital in any organization. Like blood in our bodies, it is the channel that gives life to the organisation and without it, organisations would not be functional.
Effective communication plays a significant role in the success of the business, as communication works to send information, control behavior and motivate workers. Today there are many more ways to communicate than there were just a few years ago and access to communication devices is almost universal in most businesses. Good communication means the intended message that is send is received by a group of audience without any distortions in meaning. This definition applies to not only personal communication among friends...
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