Colgate Distasteful Toothpaste

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KEY EXTERNAL FACTORS
|WEIGHT |RATING |WEIGHTED SCORE | |
|Opportunities | | | | |1. Population of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity. |0.05 |1 |0.05 | |4. Support core business economy. |0.15 |3 |0.45 | |5. Strategic area. |0.05 |2 |0.10 | | | | | | |Threats | | | | |1. Increasing of competitive in fast food industry. |0.20 |4 |0.80 | |2. Government legislation. |0.05 |2 |0.10 | |3. Price increase in dramatically way. |0.10 |4 |0.40 | |4. Serves’ nutrition which can affects health. |0.05 |1 |0.05 | |5. Political affects. |0.10 |3 |0.30 | |TOTAL |1.00 | |3.20 | | | | | |

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