Toothpaste and Colgate
Ian Melendres
Popoy Yusingbo
Wendell Tiu
Parke Tan
Rodney Roleda
Johann Ong
Bren Tajonera
COLGATE :P
I. Background
a. History
In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent, as the leader, started operating Palmolive Company in Baracca Street, Binondo, Manila in 1926. Only five people began selling imported products from the United States. The products sold during early days were Octagon Laundry Powder, Crystal White Laundry Bar and Pompeia cosmetics. In 1928, after the slow start, new vigor was added to the Palmolive Peet Company through another merger this time with Colgate Company, Colgate Ribbon Dental Cream and Cashmere Bouquet toiletries were added to the product range. The previous merging and adding Palmolive soap to their product increased the sales during the period of 1928-1930. To date, Colgate-Palmolive Philippines, Inc. holds leadership position in the market. It continues to find new ways to innovate in production, marketing and sales as well as in being the best place to work. The name "Colgate" was adopted from the family name of William Colgate, the founder of the fist Colgate Company. b. Current Problems
Colgate-Palmolive currently has a disagreement with SM. There have been no sightings of Colgate-Palmolive products in shelves of SM supermarkets anywhere in the country. This is a major issue that must be resolved as soon as possible, because as we all know SM is the leading supermarket in our country. With this issue, The Colgate-Palmolive Company is certainly the one losing in terms of sales and loyalty, because people have a tendency to pick-up
Popoy Yusingbo
Wendell Tiu
Parke Tan
Rodney Roleda
Johann Ong
Bren Tajonera
COLGATE :P
I. Background
a. History
In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent, as the leader, started operating Palmolive Company in Baracca Street, Binondo, Manila in 1926. Only five people began selling imported products from the United States. The products sold during early days were Octagon Laundry Powder, Crystal White Laundry Bar and Pompeia cosmetics. In 1928, after the slow start, new vigor was added to the Palmolive Peet Company through another merger this time with Colgate Company, Colgate Ribbon Dental Cream and Cashmere Bouquet toiletries were added to the product range. The previous merging and adding Palmolive soap to their product increased the sales during the period of 1928-1930. To date, Colgate-Palmolive Philippines, Inc. holds leadership position in the market. It continues to find new ways to innovate in production, marketing and sales as well as in being the best place to work. The name "Colgate" was adopted from the family name of William Colgate, the founder of the fist Colgate Company. b. Current Problems
Colgate-Palmolive currently has a disagreement with SM. There have been no sightings of Colgate-Palmolive products in shelves of SM supermarkets anywhere in the country. This is a major issue that must be resolved as soon as possible, because as we all know SM is the leading supermarket in our country. With this issue, The Colgate-Palmolive Company is certainly the one losing in terms of sales and loyalty, because people have a tendency to pick-up