Coca Cola Value Alignment

Topics: Coca-Cola, The Coca-Cola Company, Diet Coke Pages: 5 (1449 words) Published: September 25, 2012
Value Alignment Paper

Tanisha Harrison, Starina Nelson, Elizabeth Velazquez, Jennifer Hoff

BUS/ 475

Mr. Ramirez

August 14, 2012

In today’s professional atmosphere, establishments hire a culturally diverse workforce to have a reasonable advantage over other companies. This modification allows an establishment to concentrate on the steps of life while generating goods, which reaches cultures. In other words, these modifications agree to standards and ethical morals from numerous cultures. It is the responsibility of the executive in any business to introduce morale, beliefs, and their company vision to all of their employees. Directors must “walk the talk.” In this paper team B will examine the foundation and successive progress of personal and workplace values for the Coca Cola Company. Team B will not only discuss the personal and workplace values but also the consequential actions and behaviors, of Coca-Cola’s identified values.

Personal and Workplace Values

Personal values describe what a person considers to be an essential to his or her life; the values often determine the person’s behavior. Workplace values are comparable in several ways; it is just professional scenery. Each corporation has their particular set of values, which they have gathered over the years, which they anticipate all employees old or new to follow. Other than the business’s values every individual worker has personal values that they like to follow. Honesty, trustworthiness, faithfulness, superiority, ambition, veneration, and free will are some values that innumerable people attain and like to take action on. It is a valued advantage for Coca Cola to have workers with personal values. Workplace Values

Workplace values are important to any business’s accomplishment. Each must follow the workplace values in addition to personal values. The Coca-Cola Company has seven core values within the workplace: “leadership, collaboration, passion, integrity, quality, diversity, and accountability,” (The Coca-Cola Company, 2006-2011, Oliver).

The above-mentioned workplace values enable Coca-Cola to become impeccable. Seeing that their staff members are diverse, this allows them to extend out to an audience of diverse viewers, and for this reason alone Coca-Cola can keep their promises of revitalizing the public.

A persons individual values shape his or her actions and behaviors. Team B prides themselves on being honest, trustworthy, organized, respectful, and ambitious. It is our values that provide directions and guidelines on how to handle different situations. When individuals recognize what is important to them and their future, they seek to be involved with people and organizations that possess the same or very similar beliefs. Individuals who value honesty, trustworthiness, and respectfulness tend to care about the satisfaction of others and their own brand (having a good reputation among their audience). Ambition drives a person to have the will to achieve the impossible or create something new.

There is a distinctive correlation between a person’s values that drives his or her actions and behavior. For example, there is a definite alignment between an individual who possesses the values mentioned above and the decision to work for a company such as Coca-Cola. Coca-Cola’s vision for people is to “be a great place to work where people are inspired to be the best they can be and Coca-Cola’s vision for their partners is to “Nurture a winning network of customers and suppliers, together we create mutual, enduring value” (, 2006-2012). The individual values shared by Team B is aligned with the vision of Coca-Cola as we share a common interest to please the people and are inspired to create innovation. Our individual values and the company’s vision shares a will to create a satisfying brand that will endure for years to...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Value Alignment for Coca-Cola Bus/475 Essay
  • Core Value of Coca Cola Essay
  • Coca Cola Branding Strategies Essay
  • Essay on coca cola strategy
  • Essay about Coca Cola Chain Value
  • Coca Cola Essay
  • Coca Cola Essay
  • Coca Cola Essay

Become a StudyMode Member

Sign Up - It's Free