Co-Organisation Case Study

Co-organisation is an event management & production agency founded by Ng Kim Hwee, in Singapore in the year 1994. The agency is a small firm that is filled with workers who are “inspired and passionate about events management”. They are people whose minds are filled with creative juices and are willing to take up challenges when creating different events for different clients. Founded and stationed in Singapore for 21 years, they are rich in experience in planning all sorts of events such as different integrated campaigns in many different aspects which include retail merchandising to road shows displays, and even visual merchandising. The agency aims to create events that are realistic, meaningful and are able to leave a deep impression behind
Ng focuses mainly on the creative side of every task and the generation ideas while Mel is in-charge of accounts, research and ensuring that things are all put together properly. Ng, also shared that in today’s context, events today is more complex than before. Events these day is no longer about meticulous planning and how nice you made your displays to be, but more about how you integrate into social platforms to reach out to customers (for clients). It is more straightforward in the past as in you plan and execute. Whereas now, besides planning the event and displays, you have to be more socially integrated, even more public-relations centered. This is why events is also getting harder, given that they have to change together with the
The aim of the event was to attract trendsetters and the different media platforms such that it will create awareness (to inform) about this new launch and to attract people to buy it. They also combined art and design in order to bring out the message and to connect New Balance and their customers together. They invited many social media platforms and celebrity DJs to host the shows, in hope to lead to online promotions that will reach the public audience through the word of their