Cloud 9 Marketing Strategy
Executive Summary (pg 1 and 2)
The available researches suggest that alcoholic energy drinks create a dangerous mix. Yet the alcohol industry markets the beverages with messages that fail to alert users of its potential threat. Thus to outdo the ominous effect of alcohol and alcohol oriented brands, CLOUD 9 is all geared up to give India and its people energy boost without compromising their precious lives.
Cloud 9 achieves this exact balance of 'energy and health ' through the perfect combination of naturally occurring, energy rich resources with high-tech manufacturing techniques that gives consumers the best of both worlds.
We have tried to put our optimum knowledge of marketing to pave a path for our energy drink, so that it is well equipped to take on every challenge.
First of we have conducted a survey in different colleges of NAGPUR, so as to gauge the level of awareness of our product among the youth. The findings of our survey suggest that although the level of awareness is decent, yet its level of consumption is not very appreciable. This clearly suggests that we need to boost up its charisma by stimulating its marketing through appealing print-ads and un-conventional techniques. This would give our customers a strong reason to associate with our energy drink.
We are also eyeing at the TEEN-AGE consumers which could help us grow manifolds.
For this we suggest a plan to start a new variant of our drink in powder form which would act as a health drink and once it becomes the part of everyday consumption it would break all records in terms of sales and revenue generation.
We noticed that we could start afresh by incorporating a change in its packaging and by making it more dynamic in its appearance.
We propose to market it in such a way that it could act as a substitute for coffee and if it does so it would definitely uplift its sales.
In order to increase its penetration in the teenage market we need to increase its awareness among them. This
The available researches suggest that alcoholic energy drinks create a dangerous mix. Yet the alcohol industry markets the beverages with messages that fail to alert users of its potential threat. Thus to outdo the ominous effect of alcohol and alcohol oriented brands, CLOUD 9 is all geared up to give India and its people energy boost without compromising their precious lives.
Cloud 9 achieves this exact balance of 'energy and health ' through the perfect combination of naturally occurring, energy rich resources with high-tech manufacturing techniques that gives consumers the best of both worlds.
We have tried to put our optimum knowledge of marketing to pave a path for our energy drink, so that it is well equipped to take on every challenge.
First of we have conducted a survey in different colleges of NAGPUR, so as to gauge the level of awareness of our product among the youth. The findings of our survey suggest that although the level of awareness is decent, yet its level of consumption is not very appreciable. This clearly suggests that we need to boost up its charisma by stimulating its marketing through appealing print-ads and un-conventional techniques. This would give our customers a strong reason to associate with our energy drink.
We are also eyeing at the TEEN-AGE consumers which could help us grow manifolds.
For this we suggest a plan to start a new variant of our drink in powder form which would act as a health drink and once it becomes the part of everyday consumption it would break all records in terms of sales and revenue generation.
We noticed that we could start afresh by incorporating a change in its packaging and by making it more dynamic in its appearance.
We propose to market it in such a way that it could act as a substitute for coffee and if it does so it would definitely uplift its sales.
In order to increase its penetration in the teenage market we need to increase its awareness among them. This
References: 1. WWW.CLOUD9ENERGYDRINK.COM 2. WWW.SHUTTERSTOCK.COM 3. WWW.REDBULL.COM 4. WWW.TECHNOBULL.COM (THE CAFFEINE POSTER) 4.MARKETING 3.0 BY PHILIP KOTLER