Christian Book Business Plan
Executive Summary
Christianbook.com is the online sales distributor of Christian Book Distributors. This is a company that originated several years prior to the implementation of the Internet. The company was started by two brothers who were 19 and 14 years of age. They started this company from their parents home in Lynn, Massachusetts. After the two brothers graduated, they were able to relocate the business from their home to its first facility in Peabody, Massachusetts.
The Christian Book Distributors is the largest known Christian catalog company in the world, to market their services, they distribute over 65 mailings of various catalogs to millions of customers each year. Their customers have unlimited access to the premier selection …show more content…
These students are in the market for competitively priced textbooks, and other educational materials.
Positioning
The positioning statement is vital in the marketing technique. This is the aspect of the marketing plan that actually identifies the targeted population the company aims to reach and sets themselves apart from their competitors.
Currently, Christian Book Distributors is well known as the Christian Bookstore that provides new or used books both in hardcopy and online. The Christian Book Distributors motto would be: Your Religion, Your Books, Your Salvation.
Product/Service
Christian Book Distributors will continue to provide to all Christian material to students both in physical form as well as through online platforms. This edition of the Teen and Adolescent Bible will be written for youth and teens the ages of 11 and 19. There will be a question and answer section, areas that discuss controversial issues, Bible trivia and …show more content…
Should Christian Book Distributors concentrate in a retail outlets or online delivery services?
Communicating Strategy Plans
Specific Objective
The Marketing Objective in selling this new product is to be able to successfully fulfill the and purpose to reach the youth at the teen and adolescent ages so that they will be able to develop and improve on how they communicate with their peers and other Christian believers. In addition, make a profitable return in assets for the company.
Marketing Strategy
One of the main issues that Christian Book Distributors is faced with is knowing who would actually invest in the material. It is vital for the company to take the time to determine where it may be best to sell the product and how many people would be willing to take the risk of purchasing.
Media Plan:
Social Media advertisement campaigns will be organized for the Teen and Adolescence Bible and new website via Facebook, Twitter and Google Plus. These campaign advertisements will use sponsored stories to increase awareness to the Teen and Adolescence Bible and the new website. We will target users with a family and religious or teaching
Christianbook.com is the online sales distributor of Christian Book Distributors. This is a company that originated several years prior to the implementation of the Internet. The company was started by two brothers who were 19 and 14 years of age. They started this company from their parents home in Lynn, Massachusetts. After the two brothers graduated, they were able to relocate the business from their home to its first facility in Peabody, Massachusetts.
The Christian Book Distributors is the largest known Christian catalog company in the world, to market their services, they distribute over 65 mailings of various catalogs to millions of customers each year. Their customers have unlimited access to the premier selection …show more content…
These students are in the market for competitively priced textbooks, and other educational materials.
Positioning
The positioning statement is vital in the marketing technique. This is the aspect of the marketing plan that actually identifies the targeted population the company aims to reach and sets themselves apart from their competitors.
Currently, Christian Book Distributors is well known as the Christian Bookstore that provides new or used books both in hardcopy and online. The Christian Book Distributors motto would be: Your Religion, Your Books, Your Salvation.
Product/Service
Christian Book Distributors will continue to provide to all Christian material to students both in physical form as well as through online platforms. This edition of the Teen and Adolescent Bible will be written for youth and teens the ages of 11 and 19. There will be a question and answer section, areas that discuss controversial issues, Bible trivia and …show more content…
Should Christian Book Distributors concentrate in a retail outlets or online delivery services?
Communicating Strategy Plans
Specific Objective
The Marketing Objective in selling this new product is to be able to successfully fulfill the and purpose to reach the youth at the teen and adolescent ages so that they will be able to develop and improve on how they communicate with their peers and other Christian believers. In addition, make a profitable return in assets for the company.
Marketing Strategy
One of the main issues that Christian Book Distributors is faced with is knowing who would actually invest in the material. It is vital for the company to take the time to determine where it may be best to sell the product and how many people would be willing to take the risk of purchasing.
Media Plan:
Social Media advertisement campaigns will be organized for the Teen and Adolescence Bible and new website via Facebook, Twitter and Google Plus. These campaign advertisements will use sponsored stories to increase awareness to the Teen and Adolescence Bible and the new website. We will target users with a family and religious or teaching