MKT 220 Module 3 Homework Assignment
Running head: MODULE 3 CHECK YOUR UNDERSTANDING
MODULE 3 CHECK YOUR UNDERSTANDING
King of the South
Allied American University
Author Note
This paper was prepared for MKT 120, MODULE 3 CHECK YOUR UNDERSTANDING taught by PROFESSOR K
November 24th,
1. Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products, nonfiction books, new automobiles, farmers' market produce, stereo equipment, and rolls of steel. Then construct alternative channels for these same products.
Farmers’ market produce could fall in one of two marketing channel structures the first one being direct channel. This is so because the Farmers market can sell their produce directly to the consumers. Alternatively, they could sell their produce to wholesalers through agents/brokers channels whereby the wholesalers will sell the produce to retailers, and finally retailers sell the produce to consumers.
Rolls of steel are most likely to be marketed through direct channel structures. This is so because they are typically sold to business or industrial markets such as construction companies. For this reason, they are typically sold in large quantities from the manufacturer thereby making direct marketing channel the most practical.
New vehicles and stereo equipment would be most likely marketed through retailer channel structures because retailers are large and can buy large quantities of these products directly from the manufacturer.
Lastly, candy bars, Tupperware, and non-fiction books are most likely to be marketed through wholesaler channels because this channel structure is the one commonly used for frequently purchased low cost items.
2.Discuss the impact of just-in-time production on the entire supply chain. Specifically, how does JIT affect supplies, procurement planning, inventory levels, modes of transportation selected, and warehousing? What are the benefits of JIT to the end customer?
MODULE 3 CHECK YOUR UNDERSTANDING
King of the South
Allied American University
Author Note
This paper was prepared for MKT 120, MODULE 3 CHECK YOUR UNDERSTANDING taught by PROFESSOR K
November 24th,
1. Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products, nonfiction books, new automobiles, farmers' market produce, stereo equipment, and rolls of steel. Then construct alternative channels for these same products.
Farmers’ market produce could fall in one of two marketing channel structures the first one being direct channel. This is so because the Farmers market can sell their produce directly to the consumers. Alternatively, they could sell their produce to wholesalers through agents/brokers channels whereby the wholesalers will sell the produce to retailers, and finally retailers sell the produce to consumers.
Rolls of steel are most likely to be marketed through direct channel structures. This is so because they are typically sold to business or industrial markets such as construction companies. For this reason, they are typically sold in large quantities from the manufacturer thereby making direct marketing channel the most practical.
New vehicles and stereo equipment would be most likely marketed through retailer channel structures because retailers are large and can buy large quantities of these products directly from the manufacturer.
Lastly, candy bars, Tupperware, and non-fiction books are most likely to be marketed through wholesaler channels because this channel structure is the one commonly used for frequently purchased low cost items.
2.Discuss the impact of just-in-time production on the entire supply chain. Specifically, how does JIT affect supplies, procurement planning, inventory levels, modes of transportation selected, and warehousing? What are the benefits of JIT to the end customer?