Choco Lovers
I. Target Market
A. Geographic
• Chocolate Lover has 2 branches and they are both located in Metro Manila. Therefore, Chocolate Lover’s target market only encompasses residents in Metro Manila.
B. Demographics
• Mostly female consumers who are mothers, maybe single who are business owners
• Ages 30-50 years old
• They belong mostly to Class C and D
C. Psychographics
• They are baking/cooking enthusiasts
• Baking is one of their hobbies or interests
• They are small entrepreneurs who sells baked goods during the holiday season
• They are in pursuit of quality but affordable baking needs
II. Retail Mix
A. Merchandise Selection – Chocolate Lover is a one stop shop for all baking needs
1. Baking Basics – flours, sugar, nuts, cocoa, dried fruits, sprinkles, marshmallows, cookies, pretzels, syrups
2. Chocolate - blocks, drops, chips, coins, grains, colored, white, milk dark, premium, bittersweet, couverture, syrup, icing, for fountain etc. (Local and Imported)
3. Non-food accessories – chocolate molds, pans
4. Packaging Materials - Cake boxes, Tin cans, clear containers for cakes, cellophane bags, baking cups, ribbons, wires
B. Price
Chocolate Lover offers an everyday low pricing scheme. Most of their products are sourced locally but some are also imported. Since Chocolate Lover position itself as a one stop shop for all baking needs and most of its customers are already loyalists, they offer their products at a very affordable price. Their customers are people who either bake for fun or for business opportunities, that’s why their price range are very customer-friendly. This also separates them apart from the other high-end baking stores.
C. Location
Chocolate Lover has 2 branches:
Main:
45 P.Tuazon Blvd. corner
C. Benites St. Cubao
Quezon
A. Geographic
• Chocolate Lover has 2 branches and they are both located in Metro Manila. Therefore, Chocolate Lover’s target market only encompasses residents in Metro Manila.
B. Demographics
• Mostly female consumers who are mothers, maybe single who are business owners
• Ages 30-50 years old
• They belong mostly to Class C and D
C. Psychographics
• They are baking/cooking enthusiasts
• Baking is one of their hobbies or interests
• They are small entrepreneurs who sells baked goods during the holiday season
• They are in pursuit of quality but affordable baking needs
II. Retail Mix
A. Merchandise Selection – Chocolate Lover is a one stop shop for all baking needs
1. Baking Basics – flours, sugar, nuts, cocoa, dried fruits, sprinkles, marshmallows, cookies, pretzels, syrups
2. Chocolate - blocks, drops, chips, coins, grains, colored, white, milk dark, premium, bittersweet, couverture, syrup, icing, for fountain etc. (Local and Imported)
3. Non-food accessories – chocolate molds, pans
4. Packaging Materials - Cake boxes, Tin cans, clear containers for cakes, cellophane bags, baking cups, ribbons, wires
B. Price
Chocolate Lover offers an everyday low pricing scheme. Most of their products are sourced locally but some are also imported. Since Chocolate Lover position itself as a one stop shop for all baking needs and most of its customers are already loyalists, they offer their products at a very affordable price. Their customers are people who either bake for fun or for business opportunities, that’s why their price range are very customer-friendly. This also separates them apart from the other high-end baking stores.
C. Location
Chocolate Lover has 2 branches:
Main:
45 P.Tuazon Blvd. corner
C. Benites St. Cubao
Quezon