Rogers Chocolate- Case Analysis
Roger’s Chocolates | | | Case Analysis | | | |
Table of Contents
External Analysis A. Chief Economic Characteristics 3 B. Five Force Analysis 8 C. Driving Forces 10 D. Overall Attractiveness of Industry 13 E. Group Map 15
Internal Analysis A. Identification of Business Strategy 15 B. Financial Analysis 17 C. SWOT Analysis 19
Test of Winning Strategy A. Fit Test 20 B. Competitive Advantage Test 21 C. Performance Test 23 D. Identification of Strategic Issues 24 E. Recommendations 25 F. Revenues/Expenses Projections 26 G. Internet Summary 26
Appendix 26
External Analysis A. Chief Economic Characteristics Chief economic characteristics | Com* | PP* | Perspective of industry’s insiders | Perspective of industry’s outsiders | Perspective of Company | Market size: Medium $167 million -Rogers chocolates are expensive, mostly sold in Canada and good for a limited clientele | (-) | (+) | | | | Market growth rate: Medium, Slow (Stage of the product life cycle-Growth Stage)-Although this is a food, Roger’s chocolate is higher end and only caters to a few | (+) | (-) | | | | Scope of rivalry-Broad: Many other companies make chocolate, quality and name are really only what changes | (+) | (-) | | | | Number of rivalries-Moderate-Not too many higher end competitors in comparison to overall chocolate makers | (-) | (+) | | | | Product differentiation-Strong Medium: many types/flavors of chocolate possible-i.e. milk, dark, white and can add jelly or bits of items to the actual chocolate like raspberries, strawberries, almonds etc… | (+) | (-) | | | | Buyer’s needs & Number of Buyers: (Many - Few) Many buyers of chocolate for fun and for cooking. There will always be a market for
Table of Contents
External Analysis A. Chief Economic Characteristics 3 B. Five Force Analysis 8 C. Driving Forces 10 D. Overall Attractiveness of Industry 13 E. Group Map 15
Internal Analysis A. Identification of Business Strategy 15 B. Financial Analysis 17 C. SWOT Analysis 19
Test of Winning Strategy A. Fit Test 20 B. Competitive Advantage Test 21 C. Performance Test 23 D. Identification of Strategic Issues 24 E. Recommendations 25 F. Revenues/Expenses Projections 26 G. Internet Summary 26
Appendix 26
External Analysis A. Chief Economic Characteristics Chief economic characteristics | Com* | PP* | Perspective of industry’s insiders | Perspective of industry’s outsiders | Perspective of Company | Market size: Medium $167 million -Rogers chocolates are expensive, mostly sold in Canada and good for a limited clientele | (-) | (+) | | | | Market growth rate: Medium, Slow (Stage of the product life cycle-Growth Stage)-Although this is a food, Roger’s chocolate is higher end and only caters to a few | (+) | (-) | | | | Scope of rivalry-Broad: Many other companies make chocolate, quality and name are really only what changes | (+) | (-) | | | | Number of rivalries-Moderate-Not too many higher end competitors in comparison to overall chocolate makers | (-) | (+) | | | | Product differentiation-Strong Medium: many types/flavors of chocolate possible-i.e. milk, dark, white and can add jelly or bits of items to the actual chocolate like raspberries, strawberries, almonds etc… | (+) | (-) | | | | Buyer’s needs & Number of Buyers: (Many - Few) Many buyers of chocolate for fun and for cooking. There will always be a market for