Chick-fil-A: A Case Study
Rhonda Coleman, Natosha Neal, Terrence Ridley, Greg Susnik, and DeRon Walker,
Indiana Wesleyan University
Seminar In Business / Bill Brown, Facilitator
January 26, 2010
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This case study primary focused was on the Christian values of Truett Cathy, founder and CEO of Chick-fil-A, and their positive effect on the Chick-fil-A organization. A personal interview was conducted by our project team of local area managers the information obtained from that interview was used as a guide for determining the values implemented by Cathy and the Chick-fil-A organization. The results of this research proved that consistent and proper application of Christian values within a workplace setting can positively influence the culture of that organization and contribute largely to its ongoing success.
Students of the Indiana Wesleyan University BSM45 core group organized a project team for the purpose of identifying and researching an organization who models itself after true Christian values, which have resulted in a proven track record of success. In today’s tough economy organizations around the globe are experiencing the stress of surviving financially. The news headlines everywhere are full of companies who have fallen prey to poor organizational planning solutions and consequentially have been forced to file bankruptcy with no means of returning. And prior to the economic crisis of our country we were subjected to organizations, which were led by unprincipled leadership. Organizations like Arthur Anderson, Enron, and World Com, Inc. among many others who were influenced by leadership with unethical values that resulted in their untimely demise. How organizational leaders conduct themselves and the values they set forth for their subordinates to also follow are key. Values under gird the foundation of all our lives and help define who we are and whose we are. Our decision to adhere to moral, ethical, or Christian values guides us to the success that is destined in living by them. The purpose of this case study is to examine the Christian leadership values of Truett Cathy, the founder and CEO of Chick-fil-A, one of the largest privately held restaurant chains, and the second largest quick service chicken restaurant chain in the nation. And how those values are applied throughout his organization and contribute to its success.
Purpose of Study
We intend to cover the significance of study which will convince everyone why Chick-fil-A is a worthwhile topic to discuss. Meaning we intend to explain what can be gained and learned from Chick-fil-A’s philosophy. The organization overview will cover competition, employee turnover rates, the interview process, and special programs provided by the company.
Finally we will have the analysis of issues, where we will take a look at, and examine the data from our research thoroughly. The purpose of this analysis is to prove the facts given from all of the prior sections of this study. Once everything is covered we will then conclude our study with the conclusion where we will show what we learned and give appropriate recommendations.
The success of Chick-fil-A continues to rise as of December 2009; the chain has over 1,600 locations in 37 U.S. states and the District of Columbia. What makes it distinct among fast-food chains is the fact that all of its stores...
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