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Change Management of Nike Company

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Change Management of Nike Company
I. INTRODUCTION
Change management cannot be separated from the organization. It is because change is inevitable. But some people do not like the change itself. They tend to think about the bad effect of the change in the organization, such as layoff, downsizing, pay cuts, or relocation. In fact, the change can be the good improvement, such as the improvement of the technology, building new products, and increase the market. The management has to be prepared of the change management in order to make the effective change management. The change is needed to improve the performance of the organization. The change is used to make the good development of the organization, such as emerging in the bigger market place, getting the bigger revenue, etc. In this globalization era, the organization has to be dynamic in order to adapt to the environment that keep changing day by day. If the organization cannot implement the change management, the organization will not be competitive in the market because the other organizations keep improving and change the management to adapt in the change environment.

II. THEORY
Definition of Change Management
Change management is the process of planning, organizing, coordinating, and controlling the compositions of the environment, internal and external of the organization, in order to make sure that the changes are implemented to approved plans and objectives of the changes is going well and has the little disruption (Oseni, 2007). Change management is the art or science of making changes with the certain systems or methods to make sense out of the organizational chaos that happen in the company and affect its employees, its suppliers, its vendors, and its customers (Ledez, 2008). External factors are the factors that force the company to do the change management. For example, the company need to adjust the price of the products to make it same as the market price, or to attract the customers.
Process of the Change Change must be



References: Ledez, Robert. E. 2008. Change Management: Getting A Tunned Up Organization. Retrieved September 26th, 2012 from http://www.saycocorporativo.com/saycoUK/BIJ/journal/Vol1No1/article_7.pdf Ozeni, Ezekiel Profile: Nike Inc. retrieved September 26th, 2012 from http://in.reuters.com/finance/stocks/companyProfile?symbol=NKE.N NIKE, Inc FY 10-11 Sustainable Business Performance Summary. 2012. Retrieved September 26th, 2012 from http://nikeinc.com/news/nike-inc-introduces-new-targets-elevating-sustainable-innovation-within-business-strategy#/inline/10492 Nike, Inc

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