Chandu
ijcrb.webs.com
JUNE 2012
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
VOL 4, NO 2
EXPLAIN THE EFFECTIVENESS OF ADVERTISING USING THE AIDA MODEL SAHAR GHARIBIa DR.SEYED YAHYAH SEYED DANESHb DR.KAMBIZ SHAHRODIc
Abstract The main objective of this research, Explain the effectiveness of advertising using the AIDA model in the private insurance companies in the metropolitan city of Tehran. This descriptive research study field and study population consisted of all clients are insurance companies that considering the population size is unlimited Sample size was determined using the formula of infinite sample size of 387 individuals were estimated. For collected data this research is used questionnaire. Data collected using the Spss and Lisrel software two sections were analyzed using descriptive and inferential statistics. The results indicate that test hypotheses dimension AIDA model have positive and significant relationship with advertising effectiveness in private insurance companies in Tehran. Keywords: Advertising effectiveness, private insurance, media, communications Introduction In the past, advertising and marketing communications went to work only for the purpose to increase sales, but today Advertising is considered one of the important elements of customer service. With the development of communications and advertising can create value for customers. The project will create mutually rewarding relationships with customers that will benefit both the customer and the organization. After stating the importance of advertising, one of the important issues in the realm of advertising, is evaluated of advertising effectiveness. The Advertising is change in attitude, knowledge and behavior and informs the audience, encourage, strengthen relations and promote exchanges reminded of the various tasks of advertising. And assess the effects of advertising in each of these cases for Organizations that are essential for sustaining life and
JUNE 2012
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
VOL 4, NO 2
EXPLAIN THE EFFECTIVENESS OF ADVERTISING USING THE AIDA MODEL SAHAR GHARIBIa DR.SEYED YAHYAH SEYED DANESHb DR.KAMBIZ SHAHRODIc
Abstract The main objective of this research, Explain the effectiveness of advertising using the AIDA model in the private insurance companies in the metropolitan city of Tehran. This descriptive research study field and study population consisted of all clients are insurance companies that considering the population size is unlimited Sample size was determined using the formula of infinite sample size of 387 individuals were estimated. For collected data this research is used questionnaire. Data collected using the Spss and Lisrel software two sections were analyzed using descriptive and inferential statistics. The results indicate that test hypotheses dimension AIDA model have positive and significant relationship with advertising effectiveness in private insurance companies in Tehran. Keywords: Advertising effectiveness, private insurance, media, communications Introduction In the past, advertising and marketing communications went to work only for the purpose to increase sales, but today Advertising is considered one of the important elements of customer service. With the development of communications and advertising can create value for customers. The project will create mutually rewarding relationships with customers that will benefit both the customer and the organization. After stating the importance of advertising, one of the important issues in the realm of advertising, is evaluated of advertising effectiveness. The Advertising is change in attitude, knowledge and behavior and informs the audience, encourage, strengthen relations and promote exchanges reminded of the various tasks of advertising. And assess the effects of advertising in each of these cases for Organizations that are essential for sustaining life and
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