TWO-YEAR MARKETING PLAN
By Christine Shao
Name and appropriateness of choice
OMG is a pet phrase among teenagers and also I want to deliver a message to costumers that the cereal has amazing taste. Our target customers are teenagers, so the word ‘ACTIVE’ is used to describe how the teenagers should be. Summary of market position
OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan, which naturally helps lower cholesterol re-absorption. It is made from 100% wholegrain rice imported from China DongBei where produces the top rice in the world. It is also high in fibre, iron and the B vitamins, B1, B2 and niacin. OMG Active Cereal is especially added omega-3 and zinc which improve the teenager immunity. Current Market
The CS Company is a leader in the natural products industry. We are a market leader in all natural food products including a variety of cereals, shakes, crackers, and snack bars. We had an estimated industry income of $4.78 million last year. The life cycle stage for this industry sector is the Growth phase, as individual rates and employment rates. Cultural factors
About 33% teenagers in Australia have the habit to eat cereal in the morning. Nowadays, more and more people realize the importance of a healthy breakfast .Our market is potential. The Product
Strength- The principal strength of our new product is that it enters the marketplace belonging to a company with a fantastic reputation. The CS Company is a leader in the natural products industry. We are a market leader in all natural food products including a variety of cereals, shakes, crackers, and snack bars. The company is known within the industry to empower people to achieve health and wellbeing by offering all natural foods that are minimally processed and free of highly refined sugars, unnecessary additives, and preservatives. CS...