Sugar Ad
The Sugar Ad
a) The target audience at a first glance seems to be mothers who are deciding food for their children. The title of the advertisement asks, “Which would you rather put on your kids’ cereal?” This question is in large bold letters which is directed towards mothers because, generally speaking, mothers are often the ones to prepare meals, buy groceries, and set the table for the family. Consequently, mothers are more often concerned than fathers with what their children eat. However, mothers watching over their children’s diet are not the only target audience. The mothers themselves are buying sugar for their own lifestyle as well. The advertisement makes a bold point that the natural sugar is “only 16 calories.” This claim is intended for women as it is often women who are concerned with watching their calorie intake. Thus, we can infer that the target audience is mothers who are both caring for their children and concerned with their own looks. The Sugar Association is so intent on persuading this audience because there was a decrease in the demand for sugar in the late 20th century. High-fructose corn syrup and other sweeteners began gaining popularity in the 1970s and 1980s. Consequently, the Sugar Association launched a campaign to boost the popularity of sugar. The main consumers of sweeteners are women because of their low calorie values and the main consumers of high fructose corn syrup products like soft drinks and candy are children. Mothers tend to buy children these items so it makes sense why the Sugar Association is targeting mothers with this advertisement.
b) Given that the target audience is mothers, the specific purpose of the ad is to try and convince mothers to switch from the new and popular artificial sweeteners back to natural sugar. The Sugar Association is trying to gain back their ground in the market by bringing down their competitors, appealing to women’s motherly instincts, and persuading their customers to return
a) The target audience at a first glance seems to be mothers who are deciding food for their children. The title of the advertisement asks, “Which would you rather put on your kids’ cereal?” This question is in large bold letters which is directed towards mothers because, generally speaking, mothers are often the ones to prepare meals, buy groceries, and set the table for the family. Consequently, mothers are more often concerned than fathers with what their children eat. However, mothers watching over their children’s diet are not the only target audience. The mothers themselves are buying sugar for their own lifestyle as well. The advertisement makes a bold point that the natural sugar is “only 16 calories.” This claim is intended for women as it is often women who are concerned with watching their calorie intake. Thus, we can infer that the target audience is mothers who are both caring for their children and concerned with their own looks. The Sugar Association is so intent on persuading this audience because there was a decrease in the demand for sugar in the late 20th century. High-fructose corn syrup and other sweeteners began gaining popularity in the 1970s and 1980s. Consequently, the Sugar Association launched a campaign to boost the popularity of sugar. The main consumers of sweeteners are women because of their low calorie values and the main consumers of high fructose corn syrup products like soft drinks and candy are children. Mothers tend to buy children these items so it makes sense why the Sugar Association is targeting mothers with this advertisement.
b) Given that the target audience is mothers, the specific purpose of the ad is to try and convince mothers to switch from the new and popular artificial sweeteners back to natural sugar. The Sugar Association is trying to gain back their ground in the market by bringing down their competitors, appealing to women’s motherly instincts, and persuading their customers to return