Catering Business Plan
Beli Fire
Business Plan
Prepared November 19, 2012
Contact Information
Meagan Lydon
Meagan.Lydon@email.com
Table of Contents
Executive Summary
Objectives 3
Organizational Vision 3
Description of Legal entity and ownership 3
Start Up Performance Table 4
Company Company Summary 5 Mission Statement 5
Keys to Success 5
Strategy and Implementation Marketing Plan 6
Contingency Plan 8
Measurement and Tracking 11
Evaluation and Follow-up 12
Financial Plan
Break Even Analysis 13
Profits and Loss Statement 15 Personal Plan 16
Appendix Start-up Summary 4 Break Even Analysis 13 Profits and Loss Statement 15 Personnel Table 17
Executive Summary
Objectives 1. To create a service based company with a primary goal to bring back healthy meals to Americans dinner tables. 2. To increase client database by 25 percent each year for at least the first four years. 3. To earn enough cash flow to pay all salaries as well as grow the business. 4. To create a large enough customer database / profitable income to upgrade and buy a kitchen space / office front for business.
Organizational Vision
At Beli Fire our vision is to exceed customer expectation, as well as to be one of the leading catering service in the local area.
Description of Legal entity and ownership
Beli Fire is a sole proprietorship owned by Meagan Lydon.
Start-up Performance Table
Beli Fire will incur the following start-up costs:
* Rent (for a commercial kitchen until it is decided to buy a storefront with its own kitchen) * Food and packaging Supplies * Advertising * Legal Licensing and Health department permits * One Van with ramp and rolling racks (allows for food to be stored on rack while out for delivery) * Insurance * Employees benefits, salary, taxes, and overtime *
Business Plan
Prepared November 19, 2012
Contact Information
Meagan Lydon
Meagan.Lydon@email.com
Table of Contents
Executive Summary
Objectives 3
Organizational Vision 3
Description of Legal entity and ownership 3
Start Up Performance Table 4
Company Company Summary 5 Mission Statement 5
Keys to Success 5
Strategy and Implementation Marketing Plan 6
Contingency Plan 8
Measurement and Tracking 11
Evaluation and Follow-up 12
Financial Plan
Break Even Analysis 13
Profits and Loss Statement 15 Personal Plan 16
Appendix Start-up Summary 4 Break Even Analysis 13 Profits and Loss Statement 15 Personnel Table 17
Executive Summary
Objectives 1. To create a service based company with a primary goal to bring back healthy meals to Americans dinner tables. 2. To increase client database by 25 percent each year for at least the first four years. 3. To earn enough cash flow to pay all salaries as well as grow the business. 4. To create a large enough customer database / profitable income to upgrade and buy a kitchen space / office front for business.
Organizational Vision
At Beli Fire our vision is to exceed customer expectation, as well as to be one of the leading catering service in the local area.
Description of Legal entity and ownership
Beli Fire is a sole proprietorship owned by Meagan Lydon.
Start-up Performance Table
Beli Fire will incur the following start-up costs:
* Rent (for a commercial kitchen until it is decided to buy a storefront with its own kitchen) * Food and packaging Supplies * Advertising * Legal Licensing and Health department permits * One Van with ramp and rolling racks (allows for food to be stored on rack while out for delivery) * Insurance * Employees benefits, salary, taxes, and overtime *